author - oman observer

Just like individuals, communities are unique in their own ways. Finding this unique purpose can be the most natural, powerful way to unlock a world of opportunities and potential for ourselves and...

“Helping other people in need is where civilization starts” is a powerful statement attributed to renowned anthropologist Margaret Mead.As Oman gears up for the 10th Majlis Ash'Shura elections,...

Cities are the true anchors of civilisations, ancient and modern. We learned to write from the cities of Sumer, to pave good roads from Rome, to practice medicine from Athens, to learn math from the...

When we hear China, what comes to our mind is the brand of one of the world’s most ancient civilisations, the most populous nation and the world’s manufacturing hub, and of course the delicious...

“As soon as I became Prime Minister I realised that we have an ambitious vision and objectives to achieve; economic growth in addition to improving ease of doing business, healthcare and most...

“Branding is much more designing logos and merchandising,” says Mudhafer al Sarmi, a branding expert in one of the top-selling Omani authors, in his book “Serotonin Brands” (2016).He adds...

What happens in France does not stay in France. Our world owes it to the French people that we saw how three universal values Liberty, Equality, and Fraternity, can be adopted from the philosophy into...

At every given moment, there are billions of creatures moving from where they are to a destination, to satisfy one or more of their safety, food or belonging needs. This is also true for us humans, we...

So much has been written about artificial intelligence, or AI since its birth around 60 years ago. Recently, conversations about AI started to take a negative turn, including a UN statement warning...

“There is a special feeling of satisfaction when we make any item with our own hands,” my dear friend Sofia Henriques told me when we were chatting about life, culture and entrepreneurship a few...

Have you heard the story of Vini? Vinicius Junior, just like many heroes we know, rose from a little known ambitious young man, to one of the most inspiring sports stars in the world. This 23-year-old...

Do you remember that one (or several times), when you rushed to submit an assignment at the last minute? A recent quick scan of the United States National Security Adviser Jake Sullivan’s points on...

Have you ever wondered where did the concept of money come from? Around 5,000 years ago, according to historians, Sumerians in one of the earliest civilisations based in Mesopotamia, needed to develop...

Have you ever thought of a name for our present days? For example, we have heard of the Bronze Age, the Iron Age to refer to the time our ancestors invested in converting our earth’s natural...

I am proud to belong to the people of our region, yet, there are a few brands that I do not appreciate in our world, one of them is using the ‘Middle East’, and what I appreciate even less is...

Ten years ago, DEI, a new term, became the cool new kid on the block in every forward thinking work environment. As working environments around the world sought to adopt best practices for a...

Nothing gives power to ideas and turns them into reality like inspiring brands. Ideas like free trade, sustainability and entrepreneurship are attractive to nations because our conversations about...

Who would have guessed that children's stories written around two thousand years ago are still influencing our leadership styles to this day? Asian cultures, from the east to the west are fortunate to...

One of the most invigorating, life and career experiences is learning about the world of enterprise development.A few years ago, I had the opportunity to serve as the head of the social investment...

I have never come across an institution that hit the ground running, with carrying out their mandate, as the Royal Academy of Management of the Sultanate of Oman, abbreviated as RAM.Since its...