

In a world increasingly focused on safeguarding children's rights and well-being, Oman’s latest initiative exemplifies how national efforts align with global trends to create safer, more informed environments for children. On 30 April, the Children First Association—the Sultanate’s leading child advocacy organisation—unveiled its newest educational resource, “I Am Aware”, a pioneering booklet designed to educate children about their rights, personal safety, and how to recognise and respond to abuse.

The launch, overseen by Her Highness Dr. Mona bint Fahd Al Said, Chair of the Children First Association, signals a significant leap forward in Oman’s ongoing commitment to child protection. The initiative reflects a broader realisation, mirrored in many countries worldwide, that children’s rights require proactive, multifaceted approaches rooted in education, awareness, and community involvement.
A Growing Global Recognition of Children's Rights
Globally, the focus on child protection has been intensifying over recent decades. The United Nations Convention on the Rights of the Child (UNCRC), adopted in 1989, remains the cornerstone of international efforts to define and promote children’s rights. Countries across continents have committed to ensuring children grow up in environments free from violence, exploitation, and neglect.

However, translating these commitments into meaningful local action remains an ongoing challenge. In many parts of the world, children continue to face threats from abuse, trafficking, forced labour, and gender-based violence. Recognising that the knowledge gap often leaves children vulnerable, national governments and NGOs have increasingly adopted educational strategies to empower young people to understand their rights and safety measures.
Oman’s “I Am Aware” booklet exemplifies this approach, aligning national efforts with a global movement that values education as a primary tool for protection. It echoes international best practices, such as UNICEF’s emphasis on child-friendly materials and interactive learning tools to promote awareness and resilience among children.

Innovative Approach in Oman’s Child Protection Strategies
Developed by Amal bint Khalifa Al-Shamakhiyah, a certified human rights trainer associated with the UN Training and Documentation Centre, “I Am Aware” introduces an innovative and culturally sensitive approach to child protection. Amal’s extensive background in children’s rights in Oman has shaped a resource that is both educational and engaging, particularly in addressing sensitive issues like harassment and personal safety.
The booklet is designed with colourful illustrations, quizzes, and activities—aimed at making complex topics like personal boundaries accessible to young minds. It encourages open dialogue with parents, teachers, and caregivers, highlighting the importance of creating safe spaces where children can voice concerns without fear or shame.
This initiative mirrors similar efforts worldwide where organisations are scaling up educational materials tailored for young audiences. For example, in South Africa, projects like “Talking about Abuse” equip children with age-appropriate information, while in Canada, school-based programmes incorporate interactive modules to teach children about consent and boundaries.
The Children First Association views “I Am Aware” as more than a publication; it is part of a larger movement to foster a culture of awareness, respect, and protection throughout Oman. The organisation invites families, schools, and communities to use the booklet as a resource for building a safer future for every child.

Towards a Culture of Awareness and Prevention
The broader significance of such initiatives lies in fostering a culture that recognises children’s agency and rights. By equipping children with knowledge, Oman is aligning with global trends advocating for comprehensive, rights-based approaches to child safety. Such strategies aim not only to prevent abuse but also to empower children to respond confidently if faced with uncomfortable or dangerous situations.
Oman’s leadership in this area highlights its commitment to international standards while tailoring solutions to its cultural context. Such efforts are increasingly recognised on the global stage; fostered by partnerships with the UN and other international bodies, Oman’s initiatives serve as models for the region.
Oman’s launch of “I Am Aware” exemplifies a proactive, culturally sensitive approach to nurturing a global culture of respect, awareness, and safety for children. It underscores the importance of education as a friend rather than a foe in the fight against abuse and exploitation. As nations worldwide strive to meet international standards and uphold their commitments under the UNCRC, Oman’s example offers valuable lessons: that safeguarding childhood requires shared vision, concerted action, and innovative solutions.
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