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Work begins on Salalah waterfront tourist landmark

New attraction: 60,000 sq metre waterfront area to be transformed into a leading tourism and leisure destination in Dhofar

Muscat National Development & Investment Company (ASAAS) has announced the launch of construction work on its Al Hafa Waterfront Development in Salalah, Covering an area of around 60,000 sq metres, the project will elevate Al Hafa into one of Dhofar Governorate’s leading tourism and leisure landmarks.

In May, the company began preliminary works at the waterfront development, which included land settlement and infrastructure development. It has since commenced work on a new commercial brand for the project, which will be unveiled at a later date.

Ahmed bin Salem al Busaidi, Chairman of ASAAS, welcomed the cooperation extended by various government entities, including the Office of the Minister of State and Governor of Dhofar, as well as Dhofar Municipality in facilitating the start of work on the key project.

"The founding company is moving forward with the implementation of Al Hafa development, having completed the masterplan, and kicked off preliminary work on the infrastructure followed by the appointment of the main contractor for the project,” Al Busaidi said.

The Heritage Souq – a centerpiece of the project – is expected to open partially in 2022, with the full launch slated in the second half of 2023. But efforts are underway to complete the project on schedule, he noted.

Ahmed bin Mohammed al Humidi, CEO, said ASAAS is working to unlock the full potential of the development in line with the master plan, not only to position it as a leading attraction for tourists and visitors, but also to create opportunities for small businesses. Leading brands will also be invited to set up shop in the new souq.”

At the same time, ASAAS is working on a number of vital projects in partnership with local entities and global operators in line with its vision to enhance the growth of the tourism and hospitality sectors in the Sultanate of Oman, he added.

Al Hafa Waterfront Development will feature a heritage souq with local architectural design elements to serve as an alternative to the current souq. This area will house many small and medium enterprises, as well as attract leading international brands targeted at tourists. (With inputs from ONA)

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