MUSCAT: Malabar Gold & Diamonds, one among the largest jewellery retailers globally has initiated relief activities by distributing food kits to those affected by cyclone Shaheen. This CSR initiative, distributing 50,000 meals to families and bachelors residing across the severely affected areas including Al Al Khabourah, Al Suwaiq and Bidayah, is being spearheaded by the team members of Malabar Gold & Diamonds.
Najeeb K, Regional Head, Malabar Gold & Diamonds, and Muhsin met with Sultan bin Humaid bin Mohammed Al Hosni, Majlis Ash'shura Member- Representative of Al Khabourah and discussed the situation and evaluate the requirements of those affected. “We would like to express our deepest sympathy to those suffering from the impact of cyclone Shaheen. CSR remains a core value at Malabar Gold & Diamonds since its inception in 1993. We are hoping this initiative would ease the current circumstances of those suffering from the aftermath of the cyclone. We wish the earliest possible recovery and pray for earliest restoration of the affected areas," said Najeeb.
The food kits contain essential supplies, including staple, lentils, oil, and spices and will serve a 4-member family for one week.
Malabar Gold & Diamonds believes that the most successful companies are those which integrate responsibility and sustainability into their core business.
The group is always proactive when it comes to CSR activities right from the inception. The key focus areas of the CSR initiatives of Malabar Group are in the areas of Health, Education, Women Empowerment, Housing and Environment. The organisation has kept aside 5 per cent of its profit for the CSR activities in all the regions that they operate. The group, which currently has showrooms spread over GCC, India, Malaysia, Singapore and USA undertakes several welfare activities throughout the year in the respective regions.
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