Muscat: Faisal bin Abdullah al Rawas, Chairman of the Board of Directors of the Oman Chamber of Commerce and Industry (OCCI), on Thursday inaugurated the third edition of the national discounts and promotions campaign branded "Oman Celebrates".
The campaign marks the anniversary of His Majesty Sultan Haitham bin Tarik’s accession Day.
The nationwide campaign aims to strengthen partnership between the public and private sectors, stimulate economic and commercial activity, and boost business momentum across the Sultanate of Oman. It also seeks to provide essential consumer goods at competitive prices for all segments of society, while supporting commercial centres and brands, thereby contributing to higher sales volumes and enhanced market presence.
Running from January 11 to February 11, the campaign is organised by OCCI in cooperation with the Ministry of Commerce, Industry and Investment Promotion, in partnership with the Ministry of Information, the Ministry of Heritage and Tourism, Muscat Municipality, the Consumer Protection Authority, the Small and Medium Enterprises Development Authority (Riyada), Oman Arab Bank and Visa International.
The third edition builds on the success of previous campaigns. The second edition saw the participation of 814 commercial establishments, marking an increase of more than 154 per cent compared to the first edition, reflecting growing community engagement and the campaign’s positive role in stimulating the local market.
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