CREATIVE PROJECTS
KUWAIT: The Oman Vision 2040 Implementation Follow-up Unit won the Kuwait Creativity Award 2025 for the initiative 'All of Oman' in the category of Government Communication. This national achievement is added to the record of pioneering Omani experiences in institutional communication and community engagement.
This achievement is a culmination of the Unit's efforts in developing the government communication system and introducing innovative initiatives that reflect the state's direction in enhancing institutional communication and establishing a responsible national discourse that supports the path of sustainable development.
The 'All of Oman' initiative is one of the national communication initiatives launched by the Unit. It aims to enhance community awareness of the national vision and establish the concept of partnership between the state and the community through diverse communication content that highlights the vision's priorities, tracks national achievements, and brings public policies closer to the citizen in a clear language and using modern tools.
The initiative contributes to presenting an effective model for government communication based on transparency, interaction, and listening to the community, thus enhancing trust, supporting community participation, and keeping pace with transformations in modern communication and media patterns.
Oman Radio also won the Kuwait Creativity Award 2025 for the programme Studio Al Dhahira (Noon Studio) in the category of Radio and TV Programmes at the Arab Media Forum in Kuwait.
The award witnessed wide Arab participation of about 1,600 entries from various Arab countries, distributed across several creative fields and axes, reflecting the scale of the competition and the value of the award at the Arab level.
The programme is a daily dialogue programme presented by Abdullah al Saidi on Oman's radio. It addresses various local issues, follows up on public affairs developments, and discusses social, developmental, and economic topics, while highlighting issues relevant to community life and hosting specialists and officials in various fields.
The win is a culmination of the efforts of Oman Radio in offering professional radio content that meets audience aspirations, enhances the role of media in serving the community, establishes responsible dialogue, and follows up on public issues objectively and professionally.
The Youth Centre in Oman also won the Kuwait Media Creativity Award in its thirteenth session, which was held in Kuwait with the presence of several governmental and media institutions from various Arab countries.
The Centre won in the Awareness Media Campaigns category. The Centre conducted campaigns targeting the community, specifically the youth, including the 'This Is Your Time' campaign during Ramadhan and the 'Our Summer is Youthful' campaign coinciding with the Centre's summer programmes across the governorates of Oman.
The Kuwait Creativity Award is one of the prominent Arab awards concerned with honouring distinguished media and creative initiatives and works, and contributes to supporting purposeful communication production and enhancing positive competition among Arab governmental and media institutions. - ONA
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