Oman Olympic Committee (OOC), represented by the Olympic Academy of Oman, organised a specialised seminar titled "Sports Marketing and Investment" yesterday, Tuesday, at its headquarters. This initiative is part of its ongoing efforts to enhance modern economic concepts within the sports sector and explore diversified financial support for sports entities and institutions.
The seminar aimed to highlight the importance of shifting from traditional reliance on sponsors to innovative and sustainable financing models. This move aims to strengthen Oman's sports infrastructure and support the goals of Vision 2040 in integrating sports as a contributing sector to the national economy.
The seminar covered concepts of sports marketing from a civilisational and strategic perspective, discussing challenges in diversifying income sources. It emphasised building effective commercial partnerships beyond traditional sponsorship. Additionally, it discussed sports investment as promising economic opportunities and the importance of developing an investor-friendly environment aligned with international practices.
Sajjad bin Mohammed al Lawati, Vice-President of the Oman Table Tennis Federation, presented various models and examples reflecting the current landscape of sports marketing, its opportunities and challenges. He stressed the need to broaden public understanding of sports' dual role as an economic and social value. The seminar also highlighted successful practices in sports investment and underscored the importance of networking between sports institutions and both public and private sectors. This networking enhances the sports system's financial self-sufficiency and helps achieve its developmental objectives.
This seminar aligns with the Olympic Academy of Oman's direction to provide educational and training programmes that respond to institutional development needs in the sports sector. It aims to enhance its capacity to address economic challenges through scientific and practical methods.
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