author - oman observer

Many countries adopt the strategic approach of nation branding to improve their global reputation and attract investment, tourism, and trade. Fundamentally, it is the application of marketing...

Evolution is the game's name; and businesses have transitioned disruptively over the years. In the mid-90s, the world witnessed a monumental shift to e-commerce, which made history in the retail...

The 2025 outlook for Oman looks cautiously optimistic with the support of pillars of steady reform and diversification efforts. The country seems positioned for stability and continued growth driven...

As the world stands on the brink of another year of peace and prosperity for more than 8 billion people on Earth, let us reflect on the movers and shakers of 2024. Reflection is crucial because the...

The International Energy Agency states that electricity and heat generation remain responsible for over 40% of global CO2 emissions. Electricity and heat generation are multifaceted, resulting in...

Recent industry reports reveal an increase in “ghost jobs”- job listings that seem like genuine employment opportunities designed to attract applicants but remain open indefinitely because...

Most of us have heard of economy and circular economy, but the new word that is gaining attention is the blue economy. This relatively new term was introduced at the UN conference on sustainable...

Ratan Naval Tata was an iconic and modest Indian Industrialist who transformed the Indian-centric conglomerate into a global powerhouse. He was one of India’s most internationally recognized...

Islamic finance, a unique financial system guided by the ethical principles of Islamic law (Shariah), sets itself apart from conventional finance in several ways. It prohibits paying and charging...

Gold, a symbol of tradition and value across cultures, is not just a commodity but a cultural icon. Its significant increase in production and consumption over time culminated in an all-time high of...

E-commerce is the buying and selling of goods and services over the Internet. E-commerce operates through digital platforms, allowing enterprises and consumers to engage without physical interaction....

Climate change, a global crisis, is the long-term shift in temperatures and weather patterns caused by natural factors and many human activities. Though climate change has been happening for a long...

On August 5, 2024, the global stock markets experienced a significant downturn, with the Dow Jones industrial average dropping by 2.6% and the Nasdaq Composite decreasing by 3.43%. Japan's Nikkei 225...

Since ancient times, ports have catalyzed a country's economic growth. They facilitate trade, support the supply chain, and are the epicenter of economic activity. With their strategic perspective,...

Nirmala Sitharaman, the Indian Finance Minister, recently released the Union Budget 2024. The budget's central themes are job creation and skill development. The finance minister is known for her...

The entire globe was recently rocked by a significant technical issue involving Microsoft systems. The resulting outage sent shockwaves across various sectors, from airlines and airports to railways,...

The fruits and vegetables we consume, the clothes we wear, the cars we drive, and many other goods and products we consume daily travel many nautical miles to come into our hands. Today, 90% of the...

Oman's strategic location in the Gulf region is a boon for foreign companies, providing them with convenient access to major global trade routes that connect Africa, Asia, and Europe. This...

The global supply chain, a dynamic and remarkably adaptable system, has steadily gained prominence since the latter half of the 20th century. Its evolution has been shaped by globalization, trade...

The country with the strongest currency in the world is the Kuwaiti Dinar (KWD), followed second by the Bahraini Dinar (BHD), third by the Omani Rial (OMR), and fourth by the Jordanian Dinar (JOD)....