Muscat: The Food Safety & Quality Center (FSQC) has urged all food handlers, companies, institutions, advertising agencies, influencers, content creators, and social media activists to obtain prior approval from the Center before advertising or promoting any foods intended for infants and young children through social media platforms or any other media outlet.
The products include vegetable and fruit puree for babies and infant food, among others.
The decision is in accordance with the provisions of the Food Safety Law, Ministerial Decision No. (69/2024) regarding the registration of foodstuffs and their advertising or promotion, and Ministerial Decision No. (74/2021) regarding the adoption of Omani Standard Specification No. 1649:2021 as a mandatory Omani Standard Specification.
To submit approval requests, email Food.approval@mafwr.gov.om
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