SUHAR: Artificial intelligence is emerging as more than a technological innovation — it is becoming a powerful creative tool for environmental advocacy. This potential was highlighted during a two-day training programme, 'Environmental Art and Artificial Intelligence,' organised by the General Directorate of Culture, Sports and Youth in Al Batinah North as part of its Summer Skills Programme.
The workshop empowered young participants to transform sustainability challenges into compelling digital awareness campaigns by combining artificial intelligence, environmental education and creative expression.
Designed to connect creativity with emerging technologies, the programme introduced participants to AI-powered design platforms and smart creative applications, enabling them to communicate environmental issues through professional visual storytelling. More than 30 original digital awareness posters were produced, reflecting both artistic creativity and a growing understanding of national and global sustainability priorities.
Beyond teaching graphic design skills, the workshop encouraged participants to explore environmental challenges and examine how technology can contribute to solutions. Through interactive discussions and practical sessions, participants learned about concepts such as the circular economy, renewable energy, green energy, biodiversity conservation, waste management and recycling, while linking these themes with Oman Vision 2040 and the United Nations Sustainable Development Goals.
Basma al Muzaini, Head of the Arts Section at the Directorate, said the workshop represents a new approach to youth development by integrating environmental awareness with artificial intelligence and digital creativity.
“Today’s young people communicate through visual content. By equipping them with intelligent design tools and encouraging them to address real environmental issues, we are helping them become creative communicators capable of inspiring positive change within their communities,” she said.
Moosa bin Abdullah al Qasabi, Director-General of the General Directorate of Culture, Sports and Youth in Al Batinah North, said the Directorate continues to invest in innovative programmes that prepare young people for the future while supporting national priorities.
“Our objective extends beyond teaching technical skills. We aim to empower young people to use artificial intelligence responsibly, think creatively and develop solutions that contribute to environmental sustainability,” he said.
He added that such programmes promote innovation, digital literacy and social responsibility — qualities essential to achieving the aspirations of Oman Vision 2040.
The workshop also received appreciation from parents, who highlighted its role in encouraging creativity and environmental responsibility among young participants.
Umm Al Yaman, mother of one of the participants, said the programme had a positive impact on her son’s creativity and understanding of sustainability concepts.
By the end of the programme, participants had gained not only digital design skills but also a deeper appreciation of how artificial intelligence can amplify environmental messages and transform creative ideas into meaningful tools for sustainable change.
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