

The Ministry of Heritage and Tourism (MHT) said that 137,330 tourists visited the Sultanate of Oman on board cruise ships and yachts in 2025.
The Ministry explained that efforts will focus on facilitating the reception of international cruise liners and the attraction of tourists from target markets in a manner that contributes to the promotion of Oman as a leading maritime destination in the region.
The ministry, in collaboration with a consulting firm, is preparing a comprehensive strategic study for the cruise ship and yacht sector.
This study aims to enhance the sector's position and solidify its role within the priorities of economic diversification.
This will be achieved through a comprehensive assessment of the current situation at the regulatory, operational, and competitive levels, and the formulation of a future vision supported by a clear implementation roadmap.
The consulting firm is currently implementing several initiatives, including developing the port and marina system and improving its operational efficiency, enhancing the integration of roles among relevant entities, boosting the economic returns from cruise ship visits, and working on joint incentive initiatives with partners in the public and private sectors to enhance the attractiveness of Omani ports as key regional hubs for the cruise ship and yacht sector.
This aims to reduce reliance on specific markets, thereby enhancing the sector's resilience and sustainability.
The Ministry is also studying alternatives and intensifying direct communication with international cruise companies to ensure the continued inclusion of Omani ports in their itineraries.
Furthermore, it is developing competitive incentives and improving the visitor experience at ports, keeping pace with global changes in the sector. In the context of strengthening strategic partnerships with major cruise operators, the continued inclusion of Omani ports in TUI Cruises' operational programs is of particular importance, given its leading position in the European market, especially the German market, which is one of the most prominent sources of cruise tourism.
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