MUSCAT: The Sultanate of Oman is undergoing a major overhaul of its investment attraction and management system through the unified national model, “Invest in Oman”. This new identity brings together all government and private-sector efforts under one umbrella to streamline services and accelerate high-quality investment inflows.
Ibtisam bint Ahmed al Faroojiyah, Under-Secretary of the Ministry of Commerce, Industry and Investment Promotion for Investment Promotion, said the shift marks a strategic leap from fragmented procedures to a coordinated national system. More than 22 entities now operate through a single channel, significantly simplifying processes and improving service delivery for investors.
Al Farooji explained that Invest in Oman functions as a fully integrated platform. It includes a unified investor reception centre, a specialised investor relations team that accompanies projects from inception to operation and a national negotiation team responsible for securing high-quality contracts that protect national interests. The system also features an advanced digital investment map and a unified government network designed to fast-track priority projects.
She noted that the transformation has boosted Oman’s global investment profile and helped create a more competitive business environment. Over the past two years, foreign direct investment (FDI) surpassed $78 billion, reflecting growth of more than 12%. Oman has also climbed to fourth place globally among the top destinations for FDI — an indicator of strong international confidence in the country’s economic stability and regulatory reforms.
These achievements, Al Farooji said, stem from key reforms such as the establishment of the Investment Court, enhancements to the Golden Visa programme and deeper digital integration between government bodies.
Looking ahead to 2026–2028, Oman aims to attract high-value companies in sectors such as green hydrogen, metals, advanced technologies, logistics, tourism and food security. Priority will be given to projects that transfer knowledge, support the green economy and create skilled, high-value jobs.
She added that the next phase includes preparing ready-to-invest opportunities through the digital platform, complete with full project data to accelerate negotiation and contract signing. Already, several major initiatives have progressed under this model, including
a.A polysilicon production plant in Suhar with investments exceeding RO 520 million and an annual capacity of 100,000 tonnes.
b.The JA Solar facility to manufacture solar cells and panels in the SOHAR Port and Freezone, with investments of around RO 217 million and a production capacity of over 40 gigawatts per year.
c.A battery manufacturing supply chain project in the Salalah Free Zone.
These projects, she said, demonstrate the effectiveness of the Invest in Oman system in accelerating negotiations, cutting red tape and converting opportunities into real investments.
Al Farooji affirmed that Oman is moving confidently towards strengthening its status as a competitive economic hub and a leading destination for quality investments aligned with Oman Vision 2040. — ONA
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