After new media, the world of creativity has been unlocked. Never before has it been so easy for a young artist to share a painting with millions, for a teacher to turn lessons into engaging videos, or for a storyteller to find an audience beyond borders. Content creation has become the heartbeat of the digital age — shaping culture, spreading knowledge and even driving economies.
Not everyone who posts online can be called a “content creator” in the true sense. There is a difference between those who build value — through art, education, entertainment, or social commentary — and those who simply chase attention with harmful, misleading, or shallow material. In the noise of the digital world, this difference often gets lost. This is why governments are beginning to think about executive regulations for new media, not just to control what goes online, but to protect and nurture the creative industries that depend on it.
There are individuals who invest time, skills and imagination into producing material that informs, inspires or entertains. Others exploit the system. They fill timelines with clickbait, recycle low-quality content or spread misinformation for quick money.
The danger is that without a thoughtful framework, both groups are treated the same. Genuine creators get buried under sensational noise, and audiences lose trust in new media altogether.
Why regulation matters for creativity? An executive regulatory system ought not to be a muffler of voices; it should be one that brings up the right ones. By just regulations, governments can maintain originality to stop creators from being copied and their work taken and get rid of toxic content through distinguishing between genuine creative effort and content that spreads hatred, misinformation, or exploitation.
At its essence, regulation must be about people. It must be realised that behind every podcast, song or video is someone — someone who is late at night editing, someone who gives their all to their work, someone who hopes their voice will matter. These are not "influencers" on the hunt for the next big viral hit. They are culture creators, memory makers and identity formers.
If governments can enact laws that protect them, the outcome will not be censorship, but a healthier, more robust creative space. The advantage is that the digital landscape will be less about empty content and more about meaningful stories that bring people together.
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