In an era where environmental consciousness intertwines with innovation, a homegrown Omani company is taking the lead in tackling a common nuisance that plagues many: fogged-up lenses. Whether it's eyeglasses, diving goggles, camera lenses, or bathroom mirrors, the struggle against water vapour condensation is a daily frustration for countless individuals. Enter Nadera Company, a pioneering enterprise committed to providing a safe, effective, and environmentally friendly solution.
Founded in 2022, the company was born from the keen observations of individuals wrestling with lens fogging, particularly in the humid climates of the Sultanate of Oman. Boutaina Boujrada, the Chief Operating Officer and Public Relations Lead at Nadera Company, recounts the challenge: “Most of the products available on the market are either imported, expensive, toxic, or ineffective. We aimed to create a local, eco-friendly alternative that could truly meet our community's needs.”
This visionary approach culminated in the development of a unique nanofiber cloth treated with a natural solution derived from coco-glucoside, which is itself extracted from potatoes. This innovative wipe, when used on optical surfaces, creates a protective layer that actively prevents water vapour from condensing for up to 24 hours. Remarkably, the wipes retain their effectiveness for approximately six months, making them a long-lasting solution for everyday fogging issues.
The product has undergone rigorous testing in diverse environments—humid, dry, and high-temperature conditions—to ensure its efficacy across all climates found within Oman. Boutaina proudly states, “The testing phase lasted over six months, and the results were astonishing. Our wipes have been validated by two different laboratories, and we are confident they outshine available commercial alternatives.”
But what truly sets Nadera apart is its commitment to sustainability. The wipes are not only effective; they also emerge as a champion for environmental friendliness. Recognised for its innovation, Nadera Company received an international patent in 2023, officially registered by the World Intellectual Property Organization (WIPO).
Nadera’s journey began with a comprehensive survey conducted in 2022, which included insights from over 100 participants spanning various fields—photographers, drivers, students, and athletes. The findings were illuminating: over 70% of eyeglass wearers reported tackling fogging issues on a regular basis. This pivotal data highlighted the clear demand for a solution that not only addresses fogging but does so with integrity towards the planet.
Nadera’s wipes can now be found on shelves in local optical stores across Oman. Plans are underway for further distribution through online platforms and wholesale partners to reach an even wider audience. For those keen to try out the product, inquiries can be directed to their Instagram handle (@nadera.om).
The accolades for Nadera have already begun to roll in, with the company receiving the Injaz Oman Award for Best Sustainable Product in 2023. As they look towards the future, Boutaina reveals, “We are currently developing two additional products, both of which are in the testing phase and set for launch in 2025.” This ambition reflects Nadera’s commitment not only to innovation but also to establishing a robust environmental product line that can compete regionally and internationally.
Beyond product development, Nadera Company is dedicated to fostering a culture of innovation among Omani youth. The team actively engages in workshops and entrepreneurship programmes, empowering aspiring entrepreneurs with the knowledge and skills needed to turn ideas into successful ventures. “Every innovative project starts by identifying a real problem within society. We provide insights into each step of the process, from market research to prototype testing, mentorship, and securing funding,” Boutaina explains.
Looking ahead, Nadera envisions expanding its operations by establishing an integrated environmental factory in Oman. They aim to inspire and cultivate a new generation of environmental entrepreneurs, reinforcing the notion that sustainable business practices can yield both economic and social benefits.
In a world increasingly focused on sustainability, Nadera Company stands as a beacon of hope, demonstrating how innovative thinking combined with a commitment to the environment can lead to effective solutions for everyday challenges. By putting local needs first and embracing an eco-friendly philosophy, Nadera is not just clearing fogged lenses; it’s paving the way for a clearer, more sustainable future.
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