

As the days grow longer and May approaches, the sun-drenched slopes of Al Jabal Al Akhdar are transformed into a vibrant haven of blooms, heralding the celebrated rose harvest season. Here, stretches of Damask Roses blossom in a stunning display against the rugged terrain, their intoxicating fragrance wafting through the air. This annual floral spectacle is not merely a feast for the eyes; it has also inspired the creative spirit of one of Oman’s foremost fashion designers, Alaa Alsiyabi. Her passion for blending the rich tapestry of Omani heritage with modern aesthetics has culminated in an exquisite collection that blossoms with the essence of the region.
Growing up in Muscat, Alaa's upbringing was deeply entwined with the magnificent beauty of Oman, where the pristine coastline meets imposing mountains under an ever-watchful sun. This picturesque backdrop ignited her early fascination with colour, texture, and detail—a fascination that blossomed into a full-blown passion for fashion design by 2009. With each stitch, she masterfully interweaves Omani tradition into distinctive garments, crafting a legacy that speaks volumes of her heritage.

Al Jabal Al Akhdar, renowned for its fertile soil and consistent supply of freshwater, has long been a cradle for various agricultural bounties. From the end of March through mid-May, this majestic mountain transforms into a veritable paradise teeming with Damask Roses, painting the landscape with an enchanting palette of colours. For Alaa, this captivating canvas of nature is an invitation to translate the stunning visual beauty of her homeland into wearable art.
From a young age, Alaa found herself captivated by the luxurious beauty of traditional Omani clothing—each piece rich with intricate textures, stunning embroidery, and delicate beadwork. This admiration has evolved into a heartfelt commitment to showcase this cultural heritage to the world. Her latest collection, aptly named Mawsim Al Ward—which translates to the Season of Roses—serves as a reflection of her love for her homeland and an homage to the magnificent Damask Roses found in Al Jabal Al Akhdar.
A cornerstone of this collection is the dara’a, a long, elegant dress traditionally worn by women throughout the Gulf region. Each piece is designed with meticulous attention to detail, echoing the luxurious atmospheres of the mountains and the gentle breezes that dance through the valleys. The flowing fabrics are intricately embroidered with motifs inspired by the Damask Roses, each stitch imbibed with the essence of the landscape.

Moreover, Alaa has incorporated the lisu, a traditional Omani headscarf, into her latest offering. This beautiful accessory is often draped over the head and shoulders, providing a culturally rich touch that harmonizes seamlessly with contemporary design. Floral patterns inspired by the vivacious Damask Roses weave through the lisu collections, bridging the gap between heritage and modernity.
Alaa Alsiyabi’s vision extends far beyond simple fashion creation; she aspires to elevate Omani culture on the global stage, portraying it as a vibrant and evolving identity rather than merely a historical narrative. "I want to show the world that Oman is not just history," she asserts proudly. "It’s a living, elegant culture that deserves to shine."
Through her artistry, Alaa seeks to inspire future generations, ensuring that the intricate traditions of Oman are preserved and cherished as a vital part of the nation’s identity. Each collection she unveils tells a story, harmoniously merging contemporary aesthetics with the rich legacy of the past.

The rise of Alaa's work resonates with a wider cultural context in Oman, where there is a growing appreciation for local artisanship and traditional crafts. This movement reflects a societal shift toward embracing and sharing Omani identity, encouraging others to take pride in their heritage and share it broadly.
As she continues to explore new frontiers in fashion, Alaa remains rooted in the values of her culture. Each piece she designs encapsulates the spirit of Oman—a blend of resilience, beauty, and a commitment to honour the past while embracing the present.
With her creativity blossoming as vibrantly as the roses of Al Jabal Al Akhdar, Alaa Alsiyabi stands as a beacon of inspiration, weaving the stories and colours of Oman into an ever-expanding narrative of elegance and pride. As the world opens its arms to her designs, Alaa invites each of us to experience the soul of Oman through the artistry of her creations—a celebration of nature, heritage, and the creative spirit.
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