Seven Fries: Oman’s homegrown brand goes global

MUSCAT: Omani entrepreneurs are increasingly turning their passions into thriving businesses, leveraging consumer demand to build brands that not only succeed locally but also expand regionally and internationally.One standout success story is Seven Fries, the first Omani brand specialising in fresh French fries. Founded by Issa bin Saleh al Aghbari in 2021 in the Wilayat of Al Seeb, the brand has quickly grown, opening three branches across the Governorates of Muscat and Dhofar in under two years.Seven Fries gained further momentum when it was selected from over 300 Omani brands participating in the franchise programme led by the Oman Chamber of Commerce and Industry. This recognition paved the way for Al Aghbari to sign an agreement with the Chamber to enhance and expand the brand.By 2024, Seven Fries had already begun its franchise journey, launching its first franchised outlet in Al Amerat, Muscat, followed by another in Ibri, Al Dhahirah. The brand’s rapid growth extended beyond Oman, securing franchise agreements in Erbil (Kurdistan Region), Baghdad (Iraq), Islamabad (Pakistan), and an exclusive contract in India. Looking ahead, Al Aghbari envisions 300 branches in India, capitalising on its vast consumer base. Additionally, the brand is attracting international interest, with franchise requests from the US and other global markets. — ONA