MUSCAT: The Consumer Protection Authority (CPA) launched the second edition of the 'Consumer-Friendly Institutions Initiative', with the aim of improving service standards across Oman's commercial, industrial, and economic sectors.
The initiative, designed to encourage competition among businesses, driving ongoing improvement in the services they offer to consumers, also seeks to reduce consumer complaints, increase awareness of consumer rights and responsibilities, and promote sustainability through the development of strategies that address consumer needs.
In this phase, the initiative is targeting a wide range of commercial entities, including shopping malls and small and medium enterprises, all of which are encouraged to provide exceptional services to both Omani nationals and residents. The initiative is built on three main pillars: customer focus, mechanisms for satisfying customer needs, and the development and innovation of services.
The initiative also aims to increase consumer loyalty, leading to greater returns for businesses. It will leverage case studies, innovative analytical reports, and market organisation to eliminate negative practices. This effort will particularly benefit the retail and services sectors in Oman, while also reinforcing the concept of social responsibility among businesses.
The authority emphasised that the 'Friendly Institutions Initiative' is a key component of its tenth strategic plan, aligned with Oman Vision 2040. The initiative strives to enhance service efficiency in the retail, commercial, industrial, and economic sectors by adhering to specific standards consistent with Oman's laws and regulations. Furthermore, it seeks to identify both the strengths and areas for improvement within the initiative to continuously enhance the quality of services provided.
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