Muscat: Amouage, the Oman-based international High Perfumery House, recently inaugurated its new boutique located at Muscat Duty-Free at Muscat International Airport. Inspired by the unique synergy between Archeology and the Future, the interior of the sensorial and experiential space features ethereal qualities thanks to a spectacular contrast of ancient architecture, heritage, craftsmanship, earthy colors, exclusive materials, and modern patterns.
Designed by France-based architecture firm Héroïne, Renaud Salmon, Amouage’s Chief Creative Officer, and other renowned collaborators, the interior of the Muscat Duty
Free Boutique offers a unique insight into their vision. Every feature of the space, from the furniture to the materials used, reflects Oman’s rich heritage, its hidden archeological and natural treasures, as well as its stunning vernacular architecture.
The boutique’s décor pays homage to Arabian heritage sites that were once trade hubs and known for their innovative, imaginative, and ingenuine people, which blends
harmoniously with the values of the High Perfumery House and its own unique craftsmanship. Throughout the space, the interior is giving nods to a narrative that has been inspired by mysterious, unearthed, and intriguing archeological sites, such as the lost city of Ubar in Oman, also known as the Atlantis of Sands, as well as the ancient cities of Hegra in Saudi Arabia and Petra in Jordan. These heritage sites were important cities along ancient trading routes where Frankincense was once traded.
The store’s interior also features the finest travertine stone as a tribute to Oman’s ancient architecture, while the shape of the ribbed stone is a reference to its
landscape, desert, beaches, and sea waves.
|Materials like copper and gold draw inspiration from the Sultanate’s sunsets and sunrises, while wood is linked to the sacred Frankincense tree, the source of one of Amouage’s key ingredients.
The boutique also features an interdisciplinary artistic project created by the Polish artist Cosmodernism and oscillates around experimental audiovisual arts and
performance. The artist used a self-developed technique of manipulating ferromagnetic liquid with magnets, combining ferrofluid with various paints, inks, and
other liquid ingredients to produce distinctive structures known as ‘Turing Patterns’.
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