MUSCAT: Malabar Gold & Diamonds, the 6th largest jewellery retailer in the world with an extensive retail network of over 310 outlets across 10 countries, has launched the world’s biggest jewellery destination in the Kozhikode district of Kerala, India. The Artistry store, which is being set up as a new global destination for gold & diamonds jewellery shopping, is incidentally being set up at the same place where Malabar Group originated three decades ago.
Indian Union Muslim League State President Syed Sadiq Ali Shihab Thangal inaugurated the Artistry Store of Malabar Gold & Diamonds. Ministers P A Muhammad Riyas, V Abdurrahiman, A K Sasindran, Ahmed Devarkovil, MLAs Kanathil Jameela, Najeeb Kanthapuram, T Siddique, Kozhikode Corporation Councillor Ramlath, DCC President K Praveen Kumar, Malabar Group Chairman M P Ahammed, Vice Chairman K P Abdul Salam, Malabar Gold & Diamonds India Operations Managing Director O Asher, Malabar Gold & Diamonds International Operations Managing Director Shamlal Ahmed, Group Executive Directors K P Veerankutty, A K Nishad, C. Mayinkutty, M P Abdul Majeed, V S Shareej, Directors P A Abdullah, Samad Bapu, Corporate Heads R Abdul Jaleel, A K Faisal, V S Shafeekh, Shaji Kakkodi, M P Ahmed Basheer, Retail Operations Head, P K Siraj, Malabar Gold & Diamonds Zonal Head Javed Meyan, Chamayam Bapu and other management members, religious-social-political personalities and well-wishers were present for the event.
Covering an area of 110,000 square feet with five floors for shopping and three for parking, the Artistry Store will be the world's biggest jewellery showroom, offering a differentiated shopping experience and innovative bouquet of services to the customers. It has a dedicated wedding arena exclusively for the selection of ornaments for brides. A bespoke suite will enable the customers to design jewellery of their choice with the assistance of expert designers and craftsmen. A privilege lounge with personalized services is another feature of the showroom, to be run by a set of specially trained staff.
Malabar Group Chairman M P Ahammed termed the completion of 30 years as a momentous occasion in their journey which was made possible only because of the trust and affection of the customers. “Their continued support and trust took us where we stand now as one of the biggest jewellery groups in the world. We are especially happy to set up the Artistry store, the world’s biggest jewellery showroom, at the same place where we started our humble journey. This is a significant step towards our goal to emerge as the biggest jewellery retailer in the world,” he said.
“The artistry store here gives an indication of how we want to move ahead in the coming years. We aim to give a completely different experience to the customers, providing them information on design development and manufacturing. This is one of the crucial results of our continued and sustained research and development on how to elevate the shopping experience. The trust from the customers and our commitment to give back the best to them made this brand the most favourite of the people,” said O Asher, Indian Operations Managing Director of Malabar Gold & Diamonds
The showroom has a set of experts who will brief the customers on the sourcing, value and features of different gemstones. The experience zone, set up as part of the showroom, offers an immersive experience to the customers of the gold and diamond manufacturing process. More than being a sales point, it has been conceived to be a jewellery tourist destination where the customer gets to know the depth, diversity and styles of traditional ornament manufacturing and jewellery craft. There is a special pavilion to showcase the precious and age-old diamonds, jewellery and antiques collected from across the world.
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