CAIRO: The Sultanate of Oman, represented by the Ministry of Social Development (MoSD), is participating in the Arab Exhibition for Productive Families in Cairo, under the slogan ‘The Arab House’, with four productive families in the field of silverware, perfumes, incense, cosmetics and the frankincense industry.
Jamila bint Salem Jadad, Assistant Director General for Family Development at the Ministry of Social Development, head of the Omani delegation, said: “Egypt was able to gather a large number of productive families from various Arab countries to participate in the exhibition, and the participation of Omani families came with products inspired by Omani local environment.”
On the sidelines of the opening of the exhibition, a symposium on marketing the products of productive families was also held.
Working papers were presented by a number of Arab countries, and pioneering experiences of some countries were presented on how to market family products through investing in social media, which has become a modern method in marketing, in addition to the importance of having trained and capable cadres.
The exhibition also highlighted the role of conducing training the families in various fields from its production to the sales and marketing outlets. — ONA
Oman Observer is now on the WhatsApp channel. Click here
