BUSINESS REPORTER
MUSCAT, NOV 13
Fried-chicken sensation Sides will be launching in Oman as part of an exclusive partnership with the first and leading Omani Cloud Kitchen - IO Kitchens.
One of the most globally renowned and popular fried-chicken brands globally, ‘Sides’, will be launching in Oman this November in an exclusive partnership with the first and leading Omani Cloud Kitchen- IO Kitchens.
There are over 100 Sides kitchens operating globally, but this will be the brand’s second ever physical unit, alongside BOXPARK Wembley, London, United Kingdom.
Sides was developed by legendary YouTube collective The Sidemen, arguably the most popular and engaged content creators in Europe with over 20 million followers. Since launching in 2021, Sides have received over a quarter of a million orders across the UK.
Sides will be available for dine-in at the IO Kitchen’s premises in Al Mouj Street, and for delivery via local food delivery app Talabat to all other areas in Muscat, facilitated by IO Kitchens. Customers can also order online and pick up their orders directly from IO Kitchens in Al Ghubrah, Al Mouj Street, and soon from Al Qurum.
Hisham Hasan, Co-Founder and CEO of IO Kitchens said: “We couldn’t be more excited to welcome Sides to our growing network of local, regional and globally renowned F&B brands. Sides’ expansion into Oman is a significant step in their growth strategy across the region. We look forward to working very closely with them to introduce their hugely popular menu to Oman, whilst demonstrating how local and global brands can use our platform to scale quickly.”
They will be serving up their hugely popular and mouth-watering chicken with the option of choosing one of their seven signature sauces, including Chipotle, XIX Buffalo, Classic BBQ, Korean BBQ, Teriyaki, Garlic Vegan Mayo and Louisiana. Customers will also be able to indulge in all of the classic dishes like their crispy waffle fries, gooey mac and cheese bites, cheese poppers, onion rings and fresh chicken tenders.
“Launching Sides in Oman is a huge milestone for us” says Marketing Director at Sides, Adam Maddock. “It’s been an incredible journey since we launched almost a year ago in the UK and UAE, since then the response has been phenomenal. We’re excited for our fans in Oman to order Sides!”
Joshua Bradley aka Zerkaa, The Sidemen says: “This is a huge moment for us! Seeing the response to Sides has been mind-blowing. We’re so proud to be in a position to do it all over again in Oman, and to be able to give the fans what they want!”
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