The Ministry of Heritage and Tourism, which is participating at Arabian Travel Mart, focused on signing agreements with various holiday operators and airlines as GCC travellers look to make up for the lost time when it comes to travel.
Haitham bin Mohammed al Ghassani, Director General of Tourism Promotion at the Ministry of Heritage and Tourism, said: “The Arabian Travel Mart is a specialised exhibition, and our participation seeks to promote various types of tourism, such as adventure, business, cruise ships and charter flights, and Khareef in Dhofar.” He added, “We held important meetings with some airlines in the region, such as Emirates Airlines Holidays, Qatar Airways Holidays, Air Arabia, companies specialised in electronic reservation platforms and conferences.”
SalamAir participated in the Arabian Travel Market exhibition in Dubai 2022 with a delegation headed by Captain Mohamed Ahmed, CEO of the company.
Majid al Qasabi, sales manager, said that the main objective of the participation was to introduce the services, flights and destinations of SalamAir and to cooperate with the ministry and partners in the tourism sector to promote the Sultanate of Oman as a promising tourist destination, through various holiday packages.
Shabib al Maamari, Director-General of the National Travel Operator (Visit Oman), said the first integrated digital platform for electronic reservations aims to link tourism service providers in the Sultanate of Oman with global travel and tourism companies.
The Dhofar Municipality said this year’s activities for the Khareef season would start from July 15 to August 31 in various tourist sites in the Wilayat of Salalah.
According to research results released at the Arabian Travel Market D/A, the number of conversations and posts about travel increased by 110 and 151 per cent, respectively, between 2019 and 2021.
Paul Kelly, managing partner, D/A, said: “We are ultimately witnessing the pent-up demand from the last two years coming to the fore as borders reopen, flights are back on track and restrictions are lifted.”
GCC travellers have a vital role in tourism recovery, a direct result of their spending power. According to the UNWTO, GCC travellers spend 6.5 times more than the global average, with 40 per cent of GCC travellers spending more than AED36,700 on their last trip to Europe. Travellers from Saudi Arabia are reportedly the highest travel spenders globally.