Muscat - The Sultanate of Oman, represented by the Ministry of Heritage and Tourism, and 14 private and public institutions, will participate in this year’s edition of the Arabian Travel Market (ATM) exhibition in Dubai, from May 9 to 12.
Azzan bin Qassim al Busaidi, Undersecretary for Tourism, will lead the Sultanate delegation at the exhibition.
The international tourism exhibition, which is the largest of its kind in the Middle East, will witness presentations, meetings, and bilateral agreements between visitors, participants and representatives of major international specialized travel and tourism companies as they will present the latest developments in the global tourism industry, including products, services, packages, projects, business opportunities, and investment, which is expected to exceed AED91 billion dirhams.
Haitham bin Mohammed al Ghassani, Director General of Tourism Promotion at the Ministry of Heritage and Tourism, said, “The participation in this year’s edition of the Arabian Travel Market in Dubai will be marked by the launch of the first edition of the Oman Tourism Forum 2022 and the launch of the new design of the Sultanate of Oman’s pavilion."
The event will welcome more than 20,000 visitors and over 1,500 exhibiting companies during the four-day tourism showcase, which concludes on Thursday, 12 May. 112 countries will be featured on the show floor ranging from Japan to Jamaica and South Africa to Italy. Industry professionals will have the opportunity to meet and discuss the latest trends from a cross-section of travel, including technology, transport, sustainability, events, and business.
Danielle Curtis, Exhibition Director ME – Arabian Travel Market, said: “Arabian Travel Market 2022 will reiterate the importance of the travel industry as we continue to address the challenges of COVID-19 while also outlining how we drive the industry forward.
“The tourism industry has rebounded incredibly well. As a result, we have seen a clear uptick in participation, with floor space increasing by over 85% compared to the previous year and Middle East exhibitor space eclipsing 2019 levels. We now have the perfect opportunity to hear from industry professionals on the latest trends helping the industry recover and flourish in many instances.”
In line with this year’s theme of ‘The future of international travel and tourism’, ATM 2022 will unveil new technology that will eliminate the need for business cards and allow exhibitors and visitors to share details, brochures, and marketing material via innovative scanners and badges.
Further underscoring the technology focus is the revamped and rebranded ATM Travel Tech event, previously called Travel Forward. A host of exciting sessions will take place, including the vision for the NEOM and its strategy for creating memorable experiences by Andrew McEvoy, Managing Director of Tourism, NEOM. Elsewhere on the agenda, Zeina Dagher, CEO Emaar Entertainment, will look at the future of visitor attractions, traveler trends, and what’s next in distribution, attraction tech, and the guest experience
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