Netflix on Thursday expanded its deal with “Bridgerton” tv producer Shonda Rhimes, including characteristic movies, gaming and reside occasions to its pact with her company.
Netflix stated the deal with Rhimes and her Shondaland Media company would give the streaming platform the chance to “exclusively produce, stream and distribute feature films as well as potential gaming and virtual reality content.”
“The pact currently includes a branding and merchandise deal for Shondaland Media content, which will now add live events and experiences,” the company stated in an announcement.
“Bridgerton,” a contemporary twist on Jane Austen-style historic romance, was an enormous hit for Netflix and three extra seasons have already been ordered.
Rhimes, who additionally created the hit ABC tv exhibits “Grey’s Anatomy” and “Scandal,” was one of many first huge TV producers to be lured to Netflix when she signed a multi-year deal to provide content material for the streaming platform in 2017.
The expanded deal with Netflix may even embody monetary assist for a range initiative launched by Shondaland geared toward growing the numbers of girls and other people of shade within the leisure trade.
Rhimes stated in an announcement she was excited to increase her relationship with Netflix and praised the company for “supporting my creative vision and showing a continued dedication to the innovation that has made Netflix such a powerhouse.” — Reuters
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