Omantel, Tuatara launch ‘TASIL’ Big Data platform

In another first, Omantel has announced the introduction of a highly capable IBM-powered Big Data platform in Oman, placing unprecedented real-time analytics in the hands of clients to better serve their respective customers by anticipating their needs and likes. The platform ushers in a new era of advanced location-based timely analytics for clients and partners across the public and private sectors.
To this end, Omantel teamed up with Tuatara to launch this innovative platform to enable quick and easy high precision smart marketing campaigns in the mobile and online worlds. Aptly named TASIL, the revolutionary platform will bring undeniable value to customer communications in Oman, playing an important role in Omantel’s vision of building data-rich connected communities.
Omantel consistently aims to enhance business performance for its large client community, enriching their understanding of their own end-users by delivering a world of relevant and tailored information and entertainment right to their fingertips. “Accelerating the fulfilment of Oman’s economic vision 2020, TASIL serves as a next generation enabler of digital inclusion for the public and private enterprise markets.
This service delivers never-before accurate communication whilst saving private enterprises, government entities and their subsequent consumers time and effort by delivering relevant information and pristine valuable notifications,” says Fadi Nasser Omantel’s General Manager, ICT.
“Trustworthy information and value-add communication are staple features of TASIL, a service analysing massive amounts of data in real-time and providing decision-making map-based dashboards for service providers to tailor their offerings to their own customers’ he adds. TASIL is Arabic for ‘arriving’ or ‘connecting’, of great value in this case.
Mobile advertising is growing rapidly in all parts of the world. Research shows that 94 per cent of people look for local information on their smartphone, while 90 per cent of those people take an action as a result of what they find. 35 per cent of mobile consumers make purchases on their smartphone and 32 per cent of them change their minds about making an in-store purchase while doing mobile research on a product.
Nonetheless, connecting value to the relevant customer transcends mobile channels in the case of TASIL which aims at rich online multimedia outlets beyond the mobile messaging schemes.
It is not surprising that 26 per cent of consumers are more likely to respond to messages tailored to their personal interests or that 21 per cent of consumers are more likely to respond to promotions that are contextually relevant to what they were doing.