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Muscat: Oman will soon have mega fuel station complexes spread over a vast plot of land over the next couple of years. There will be a fuel station spread over a massive 10,000 sqm of plot, including in Muscat near the Sultan Qaboss University.
Unveiling a road map for the next seven years, David Kalife, CEO of Oman Oil Marketing Company, said the company is focusing on a plan that will offer more than just fuel to the customers, but a chain of service facilities such as shopping, food, entertainment for children, postal services and even gyms.
He added that company will be expanding its presence across the Muscat Expressway and also the Batinah Expressway that has total length of over 270km.
The company plans to move away from the current model for operating Alhalin convenience stores spread across its fuel stations. “We plant to independently run these stores with a totally new concept over the over the next couple of years.”
On the self service stations, Kalife said the company will go for it when the market is ready for such a concept.
“It is better to wait rather bring an expensive feature and then withdraw because it failed to serve the intended purpose.”
He added the while the self-service fuel stations did well in some of the western countries, but it did not get the expected response in the neighboring UAE.
“We are fully automated in terms of our operations and have invested a lot into innovation that makes even our competitors to look us at some of these features.”
Oman Oil 2025 plans include a shift to acquire 40 per cent of the local market share, as well as increasing distribution of lubricants and broadening its network of service stations across the Sultanate.
Internationally, Oman Oil is expanding its service stations beyond the Sultanate’s boarders into the Kingdom of Saudi Arabia. The company plans to carry out a unique business model that will help build its reputation as the preferred one-stop shop.
Kalife said, “Our goal is to become the most customer-centric marketer in the GCC while sustainably developing the Company’s presence within the fuel industry.”