Forget about a normal selfie. 2017 might just be the year of the lumy. For those unfamiliar with the term, a “lumy” is a photo or video that features an effect from the increasingly popular app Lumyer. Lumyer is an augmented reality app that allows users to add fun effects to their photos or videos to bring them to life. These lumys can then be shared on different social platforms like Instagram or Facebook. Named one of the top trending apps on Google Play for 2016, Lumyer has risen up the app store charts with more than 12 million downloads since its launch, and users downloading more than 250 million effects in the last 10 months.
The app has more than two million MAUs who have created more than four million lumys in January of this year alone. It just might be time to liven up boring selfies. “Based on our experience, people love to show an ‘ideal’ version of their life in their photos/videos. By adding effects and filters, people can appear as they would like,” Luymer CEO Diego Mortillaro told Tech Times. “By adding real effects, users can transform a common picture/video into something unique that generates a ‘wow’ effect.” Lumyer is different from other photo apps out there because it’s not about editing like Facetune 2 or adding a filter like Snapchat. Instead, it’s about creating images that move and videos that have that extra sprinkle of magic.