Ithraa takes top international award

Muscat: Investment Promotion and Export Development Agency (Ithraa) was honoured at the Savoy Hotel in Sharm El Sheikh, Egypt with the 2018 Corporate Excellence Award for Public Administration.

Presented by the Excellence Awards Academy, the accolade recognises Ithraa’s contribution to the field of inward investment and growth of Oman’s non-oil exports.

Accepting the prestigious award was Taleb al Makhmari, Ithraa’s Director General of Marketing and Media: “I am thrilled Ithraa has received this prize as it celebrates the work we do with our partners in government and Oman’s business community”.

Al Makhmari enthused: “We are absolutely committed to supporting local as well as international businesses succeed and this Corporate Excellence Award for Public Administration is testament to our continued innovation to develop these relationships.

Indeed, foreign capital is crucial for Oman’s future growth and we work hard to attract international investors.”

Ithraa’s success is based on its clear international strategy with its bespoke approach to different markets and sectors, crucially

supported by private and public sector partners.

The award underscores Oman’s outstanding business offer and further enhances its global brand as a great place to do business and as an investment destination.

Over the past 20 years, Ithraa has helped create and safeguard jobs across the Sultanate spanning a variety of sectors, ranging from highly innovative manufacturing investments to large-scale retail.

“Although we continue to work in challenging economic times, there are many outstanding opportunities that lie ahead for Oman and I have absolute confidence that Ithraa has the skill and determination to take full advantage of them,” remarked Al Makhmari.

Ithraa’s Director General concluded, “Just being shortlisted for the Corporate Excellence Award for Public Administration, even better winning one is proof to colleagues and clients that our work has been judged to be among the best in the Arab region. It’s a great morale booster for Team Ithraa and Oman’s business community”. –ONA