‘Control Z’ to bring them back on track

Kaushalendra Singh –


Educational institutions play big role in shaping up the future of any country and its future generations. Their roles are limited not only to academics and classrooms. Sometimes their outdoor roles become very important and meaningful for the community. The community reciprocates meaningfully to their messages keeping in mind the core value of the institution and their inbound commitment for the community.
In a recently concluded Drug awareness programme titled ‘Control Z’ the students and teachers of Salalah College of Applied Sciences were found delivering their community role successfully. The programme delivery was so powerful that everyone present at the public venue, Salalah Gardens Mall, felt like joining the campaign and listening to the messages seriously.
The programme model was drafted by the college’s Communication Studies Department to convey the serious issue of drugs in a very light manner. It had dance, drama, singing and posters with the underlying idea of convincing the youths not to fall prey to the drugs menace and their parents to keep an eye on their children “before it is too late.”
The message for parents was loud and clear: “Interact with your children, take them into confidence and discuss the issue of drugs. Tell them to be cautious, have courage to report back to parents if they found anything suspicious around them.”

drug4The children enjoyed interaction with the college students who were wearing the costumes of famous cartoon characters. They were also seen enjoying the gifts handed over to them with the messages of drug awareness.
The scale of the event was very high with participation from Royal Oman Police (ROP), Ministry of Social Development and Ministry of Health. As a responsible corporate house Raysut Cement supported full campaign, while Zoom took care of its promotion and communication.
College Dean Dr Ahmed Abdulrahman Salem Balkhair called the campaign a move to interact with the community and raise awareness for an issue which can emerge as a very big problem if not tackled immediately and urgently. “The problem has emerged as one of the biggest globally. It needs to be talked about and awareness needs to be created in the community,” he said.
Giving more details about the campaign, Dr Zubeir Izaraku Dafalla, Assistant Dean, said: “The campaign started from the college where participants of the campaign shared all the information with the students and the staff members. The students themselves prepared brochures, posters and other related materials needed for the campaign.”
“In the second level guest speakers were invited to the college from ROP, Ministry of Social Development and Ministry of Health. These lectures highlighted the implications of drugs,” he said.
The ROP had brought the samples of drugs etc to show to the students how exactly they looked like. Valuable information on drugs was shared with the students by Abdul Hakim Siyaabi from ROP; Noor Muqaibal from Social Development; and Dr Abu Bakr Mohammed Authman Ministry of Health.
A drama performed by the college students caught everybody’s attention. The drama highlighted the importance of family in monitoring the children and if children were neglected they have had more chances of deviation from the normal path and getting involved in something as dangerous as drugs.
“The people who have already been an easy prey to drugs find it very difficult to come out of it, and this was beautifully showcased through a dance and painting done on the spot by the students. I also liked the short film screened by the students,” said a casual viewer who found the campaign very interesting.
A proud teacher of the college said from acting to editing, everything in the film on drug awareness was done by the students of the Communication Department.