When Dalian Wanda, the Chinese conglomerate, announced in 2013 that it would build an $8 billion film studio in China to lure US film producers, it did so with Hollywood flash.
Stars like Nicole Kidman and John Travolta were on hand as the company’s chairman, Wang Jianlin, boldly announced that the new studio in the east coast city of Qingdao would help make China a “global cultural powerhouse”.
Five years later, the Oriental Movie Metropolis is set to open its doors but the mutual courtship between China and Hollywood is looking less rosy.
Walking the red carpet at the Qingdao studio launch on Saturday will be Chinese comic actor Huang Bo — a big name locally — while Hollywood A-listers are expected to stay away.
Wang’s own ambitions are also looking more modest. Wanda last year sold its interest in the studio to a Chinese rival, maintaining just a management role in the venture, whose fortunes look increasingly unclear as the American film industry sours on China.
A handful of US-China film ventures have fallen apart over cultural clashes, financing deals have collapsed, and Hollywood’s share of the local market has lost ground to a surge of popular, and often patriotic-minded, local film productions.
A trade war between Beijing and Washington is also looming. Negotiations over improved market access for US producers via China’s strict quota system and a larger slice of profits have stalled, according to industry insiders. Reports earlier this year had suggested China was ready to open up the market.
“Everybody is waiting to see, but I don’t think the quota on imported movies will be lifted,” said Zhang Haoyue, a Hollywood studio sales executive who previously worked as an import manager for China Film Group, the state-backed film giant.
A series of high-profile deals and financing agreements have also hit snags.
Wang, the Wanda chairman, last year saw his $1 billion bid for the US company Dick Clark Productions Inc fall though after its owner, Eldridge Industries, said the Chinese company failed to honour contractual obligations.
Wang controls the US cinema chain AMC Entertainment Holdings Inc and Legendary Entertainment, a US studio.
China’s Huahua Media and the state-backed Shanghai Film Group in November scrapped a $1 billion agreement to co-finance a slate of films from Paramount Pictures. In February, NBCUniversal sold out of Oriental DreamWorks, its much-hyped joint venture between China Media Capital and Universal’s DreamWorks Animation.
Industry sources said Huahua had encountered liquidity problems amid a Chinese crackdown on “irrational” overseas deals and its domestic partners had also pulled out of the deal.
“For a while everybody was going to China,” thinking that Chinese investors just wanted to “meet celebrities, be exposed to Hollywood,” said Ben Waisbren, a US film producer and president of LSC Film Corp.
Waisbren said Hollywood had looked to Chinese investors to offload some financing risk, but many realized making a return in film wasn’t so easy.
“Somebody in China said, ‘these deals don’t make any sense... and we don’t want to look stupid because we don’t want Hollywood to look at us as dumb money,’” said Waisbren.
Wanda sold off the Qingdao studio to a rival property developer, Sunac China Holdings Ltd, amid a sweeping sell-down of assets to raise funds. Wanda retains management control of the complex.
China is also tightening its grip on its film market. A recent regulatory reshuffle handed control over censorship and approvals to the Communist Party’s powerful publicity department last month.
China’s system allows 34 imported movies, while overseas producers get a 25 per cent share of box office takings — less than in other markets. Since 2016 a handful more have been allowed in via a “cultural exchange” channel. — Reuters
Pei Li & Adam Jourdan
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