Viral visuals driving social media manipulation

LONDON: The success of viral memes, videos and pictures in spreading online disinformation is fuelling organised social media manipulation on Instagram and YouTube, researchers at Oxford University said.
In an annual report on disinformation trends, the Oxford Internet Institute’s Computational Propaganda Research Project said Facebook remained the most popular platform for social media manipulation due to its size and global reach.
But a focus on visual content more likely to be shared online means users of Google’s YouTube video platform and Facebook’s Instagram photo-sharing site are increasingly being targeted with false or misleading messages, said Samantha Bradshaw, one of the report’s authors.
“On Instagram and YouTube it’s about the evolving nature of fake news ­—­ now there are fewer text-based websites sharing articles and it’s more about video with quick, consumable content,” she said. “Memes and videos are so easy to consume in an attention-short environment.” The report’s findings highlight the challenges faced by Facebook, Google and other social media companies in combating the spread of political and financially-motivated disinformation as tactics and technologies develop and change.
“It’s easier to automatically analyse words than it is an image,” Bradshaw said. “And images are often more powerful than words with more potential to go viral.” The Oxford University report said that increased awareness of social media manipulation meant such activity had now been identified in 70 countries worldwide, up from 28 in 2017.
“Computational propaganda has become a normal part of the digital public sphere,” the report said. “These techniques will also continue to evolve as new technologies… are poised to fundamentally reshape society and politics.” — Reuters