Omani fashion brand targets international markets

Business Reporter –

The Omani fashion and jewellery brand, Deema, has appointed Her Highness Sayyida Basma al Said as its brand ambassador and the face of the brand across all media platforms locally and internationally.
The appointment of the brand ambassador for Deema was announced in conjunction with the launch of the brand’s e-commerce website ( and blog ( that showcases the product gallery. The launch event was held under the auspices of the National Business Centre (NBC), part of the Public Establishment for Industrial Estates.
“We are boutique, we are unique and we are with great pride taking the Deema brand into newer markets and to a broader set of customer profiles,” said Shadya al Ismaily, founder of the Deema brand. “Over the years, the brand has been built with great passion and personal care, with attention to detail, uniqueness, design and craftsmanship and that is reflected in each of our products across jewellery or chinaware or linen as the case maybe,” she added.