MUSCAT, Feb 18 – Enthused by the interest from the international community in Oman’s spectacular landscape, the Ministry of Tourism (MoT) said it will project its tourist spots as wedding and film shoot destinations. “The Ministry of Tourism aims to highlight Oman as a preferred destination for leisure, MICE (meetings, incentives, conferences, exhibitions), investments and as a wedding destination,” said Mohammed bin Saif al Riyami, Acting Director-General in the Department of External Offices, MoT. “The beautiful landscapes of Oman have been a major pulling factor for many international tourists for ‘Destination Wedding’ as well as for film shoots,” he said.
“We will be highlighting these two USPs to the outside world.”
Oman as a wedding destination has already garnered a name for its unique setting as witnessed by scores of high networth weddings (HNW) having taken place in the country in the past few years.
“The scenes of captivating settings seen in many Asian movies would speak for Oman in terms of ‘destination film shooting’,” he said.
Speaking on the sidelines of first-ever wedding industry awards titled ‘The Bride and Groom Awards’, organised by Synergy Advertising and Publishing under the auspices of MoT, Al Riyami said the challenges facing the ‘destination wedding’ have been “thoroughly addressed”.
“This tourism sector will witness a good rate of growth on par with the rest of the tourism,” he said.
These awards are expected to identify the best SME that provides wedding services and best hotel and other services.
Companies were invited to nominate themselves in 15 categories. From these nominations, winners will be selected from each category.
The event will take place on March 5.
The event, partnered by Tiara, will bring out the first ‘Bride & Groom Wedding Book’ on the occasion. The book, with a directory section, catalogues the Omani wedding industry.
The event will showcase the work of Arushi Fashion Design with a bridal couture show, while Mon Cherie, an international brand, will showcase its collection for bridesmaids and the bride’s mother.
“The Sultanate is gaining popularity as a wedding destination in Asia by focusing on tourists arriving in Oman. Further, we believe this event gives us an opportunity to introduce entrepreneurs from various aspects of the bridal industry,” Al Riyami said.
“The wedding industry is a billion-dollar industry. Our region is not far behind. The Oman wedding industry has grown to keep up with this fast-growing demand. The objective of this event is to showcase the entire wedding industry on a single platform and recognise talent,” Sridevi Sivakumar, managing partner of the company organising the awards, added.