Court to block Booking.com trademark

WASHINGTON: The US Supreme Court on Friday agreed to consider a bid by a federal agency to prevent the popular hotel reservation website Booking.com, a unit of Booking Holdings Inc, from trademarking the site’s name, contending that it is too generic to deserve legal protection.
The justices will hear an appeal by the US Patent and Trademark Office of lower court decision allowing the trademark because by adding “.com” to the generic word “booking” it became eligible for a trademark.
The online reservation service, based in Amsterdam, began using its name globally in 2006, and filed several trademark applications in 2011 and 2012.
A tribunal of the Patent and Trademark Office in 2016 rejected those applications, saying Booking.com referred generically to the common meaning of booking lodging and transportation and cannot be used exclusively through a federal trademark registration. — Reuters