author - oman observer

Sunday, December 07, 2025 | Jumada al-akhirah 15, 1447 H
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EDITOR IN CHIEF- ABDULLAH BIN SALIM AL SHUEILI
Rayyan Nader al Jabri
Rayyan Nader al Jabri
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Behavioural economics as a tool to reshape marketing in Oman

Consumer decisions today are no longer driven by logic alone; they reflect complex psychological and economic interactions. This is where behavioural economics plays a vital role revealing how...

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