author - oman observer

The lithium industry is currently experiencing an intriguing confluence of factors that have caught the attention of market observers. Key developments in China’s spot pricing, Chile’s strategic...

In a digital age where innovation knows no bounds, the world of finance is experiencing a groundbreaking revolution with the emergence of tokenized physical assets. The fusion of traditional assets,...

In today's digital landscape, choosing the right wallet for managing cryptocurrencies is crucial. When we store our cryptocurrencies in a crypto exchange, it's important to understand the technical...

If you're looking to buy or sell a property, it's important to have a clear understanding of its value. Property valuation is the process of determining the current market value of a property. The...

In the world of entrepreneurship, there are countless strategies and tactics that can help you achieve success. From marketing to finance to product development, the options are endless. However,...

An Omani fresh-graduate contacted me on LinkedIn to ask for advice on how to start his online business. I provide here 5 ideas to make the process more fun:Step 1: Build in public — The first step...

For the past 30 years, the term "disruption" has been a popular buzzword in the business world. This phenomenon began in the mid-1990s, with aspiring business leaders seeking to take back power from...

As the Middle East and North Africa region continues to grapple with the Covid-19 pandemic and its economic fallout, Oman's economy is showing signs of resilience and adaptability. The country's...

As an Italian who has lived in Oman and spent more than a decade in Southeast Asia, I have had the pleasure of experiencing the diverse beauty and rich cultural heritage of both regions. With the...

During my time living in Oman, I was continually impressed by the speed at which the government executed its initiatives. This proactive approach demonstrates a clear commitment to diversifying the...

Credit Suisse, the Swiss-based multinational financial services company, has recently been facing significant challenges that have raised concerns about its financial stability. While the bank has...

The Covid-19 pandemic has had a profound impact on many aspects of our lives, including the way we shop. With lockdowns and social distancing measures in place, consumers turned to online shopping in...

Oman, the beautiful country situated on the southeastern coast of the Arabian Peninsula, and that I had the honour to call home for a few years, has a thriving entrepreneurial spirit that has been the...

In today's digital age, businesses of all sizes rely heavily on technology to operate and store sensitive data. However, with this increased reliance on technology comes an increased risk of cyber...

Search engines have become an integral part of our daily lives. We use them to find information, products, and services online. Google has been the undisputed leader of the search engine industry for...

When it comes to showcasing the performance of a startup, presentations often leave a lot to be desired. In many cases, company decks may only highlight a few key metrics such as number of users,...

Small and medium-sized enterprises (SMEs) play a crucial role in the global economy, including in Oman, where they contribute significantly to the country's economic development and diversification...

The advancements in artificial intelligence (AI) and automation are transforming the way we work and have the potential to significantly disrupt many traditional jobs. While these technologies can...

Setting up a logistics business can be a challenging but rewarding endeavour, and with a little bit of creativity it can transform customer experience. It certainly requires careful planning,...

The Omani government is actively promoting the country as a tourist destination and has invested in infrastructure and tourism development to attract more visitors. The Ministry of Tourism is also...