Oman Air and Adhwaa Al Ardh Al Satiaa have signed a Memorandum of Understanding (MoU) to facilitate the travel of 30,000 visitors from Indonesia to Salalah during 2027, reinforcing the Sultanate's position as a leading tourism destination and supporting efforts to grow year-round visitor arrivals to Oman.
Under the agreement, Adhwaa Al Ardh Al Satiaa will purchase 30,000 seats on Oman Air services from Jakarta to Salalah via Muscat. Each booking will be complemented by a range of tourism packages designed to showcase the unique natural beauty, rich culture, heritage and hospitality of Dhofar and the wider Sultanate. The partnership reflects growing demand from Southeast Asian markets and represents an important step in expanding tourism flows beyond traditional peak travel periods.
Dr. Salim Abdullah Al Shanfari, Chairman of Adhwaa Al Ardh Al Satiaa, said, " We are proud to partner with Oman Air on this landmark initiative. Oman offers a unique combination of natural beauty, authentic culture and renowned hospitality that resonates strongly with Indonesian travellers. Through the comprehensive tourism packages developed under this agreement, we aim to make Oman more accessible than ever while delivering memorable experiences that encourage visitors to discover not only Salalah, but the wider Sultanate."
Ahmed Ali al Mahrouqi, Vice President of Global Sales at Oman Air, added, " This agreement demonstrates the important role strategic partnerships play in opening Oman to new international markets and supporting the continued growth of our tourism sector. Indonesia represents a market of significant potential, and by working closely with Adhwaa Al Ardh Al Satiaa, we are creating new pathways for visitors to experience the extraordinary attractions of Salalah and Oman. Partnerships such as this help us drive inbound tourism, support local businesses and advance our shared ambition of positioning Oman as a compelling year-round destination."
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