Muscat: Iced tea is a beverage typically made from black or green tea leaves, then chilled and served cold. Lemon, herbs, or sweeteners may be added.
However, highlighting the disadvantages, the Ministry of Health (MOH) in Oman said that commercial (canned) varieties contain high amounts of sugar and calories, thus affecting dental health. Contains caffeine; excessive consumption can lead to sleep disturbances or anxiety. Some ready-made products are closer to soft drinks than natural tea.
The advantages of Iced tea is that it contains natural antioxidants such as the polyphenols found in tea, helps with hydration when prepared without large amounts of sugar, contains natural caffeine, which helps increase alertness and focus and is associated with heart health benefits when unsweetened tea is consumed.
The ideal healthy way to prepare Iced Tea is to use natural tea leaves instead of sweetened premade blends, prepare it without sugar or using a small amount of honey or natural fruits. Add natural ingredients such as lemon, mint, or berries, and avoid high-sugar premade drinks.
Fact.MR, a market intelligence company, which has been tracking the ice tea industry says the market grew at a rate of 5.4 percent, primarily due to the global demand for bottled ice tea. Changing consumer preferences for quick and ready-to-make beverages has augmented the sales of ice tea across all regions.
Extensive demand for ice tea is expected with the arrival of trendy and flashy flavors, according to Fact.MR.
Also, reduced sugar and health-beneficial unsweetened ice tea is expected to go mainstream and is predicted to drive the market over the coming years. The industry is also witnessing high growth in demand for herbal tea and green tea, according to the company.
Overall, the global ice tea market is projected to expand at a healthy CAGR of more than 7 percent through 2030.
The global ice tea market is anticipated to add 2x value by 2030. Bottled ice tea is predicted to grow at a sturdy rate of more than 6 percent CAGR.
East Asia is the transcendent market with a value of US$33.3 billion in 2019, and is set to balloon at a vigorous CAGR of 7.2 per during the forecast period. Organic ice tea is set to observe a brisk growth rate, while conventional ice tea is projected to add 2x its value through 2030.
Regions such as Latin America and the Middle East & Africa are projected to witness a surge at CAGRs of 8.6 percent and 8.8 percent, respectively.
By sales channel, online retailers are leading among all globally, in terms of growth rate, and they’re expected to progress at a high CAGR of more than 9 percent through 2030, while brick-and-mortar stores are expected to follow next at a handsome CAGR of 7.5 percent.
Oman Observer is now on the WhatsApp channel. Click here
