This campaign is part of its efforts to promote Khareef season as one of the most famous tourist seasons and the ideal summer destination in the region, and to establish it as the first choice for families seeking a mild climate and authentic cultural experiences.
Al Ghassani said, “The campaign included the production of a promotional video for the Dhofar Khareef season by Saudi artist Rashed Al Majed, titled ‘Dhofar Something Else.’ The video has garnered widespread engagement since its release, registering over 7 million views, reflecting its success in reaching the target audience and enhancing the campaign's presence on digital platforms.”
The campaign includes a digital advertising campaign targeting the local and Gulf markets through social media influencers and the launch of integrated promotional campaigns in partnership with several Gulf travel and tourism companies in the targeted markets, media institutions (including public and private radio stations), and local and regional Gulf airlines.
Familiarization trips and visits have also been organized for delegations, media organizations, and tourism companies.
Oman Observer is now on the WhatsApp channel. Click here
