Wadi Shab resort to be operated by Funun

MUSCAT, APR 29

Wadi Shab resort, one of Oman's famous natural attractions known for its canyon scenery and fresh water pools, will be managed by Funun Company, a key player in Oman’s tourism growth while preserving the natural and cultural resources, it was announced.

A ceremony to announce the MoU signing and brand identity was organised recently under the auspices of Dr Abdullah bin Ali al Amri, Chairman of the Environment Authority and in the presence of Dr Siham al Harthy and HH Sayyidah Basma al Said, the pioneer in changing the face of mental health in the region, where the signing of a management and operation agreement was signed by Ali al Mashhour representing Afaq and Sara Chortani, CEO of Funun.

Under the agreement, Funun will be responsible for developing and operating the resort according to the highest standards of quality and sustainability, contributing to providing an integrated tourism experience that preserves the unique environmental character of the region.

The new visual identity of Funun is a move reflecting its strategic direction towards promoting sustainable and environmentally friendly tourism in the Sultanate of Oman. This step comes as part of the company's efforts to expand its operations in managing natural tourist destinations.

Funun Company emphasised that its new identity draws its elements from the Omani environment and reflects its connection to nature and local culture, reinforcing its commitment to providing responsible and sustainable tourism experiences.

Sarah Chortani, CEO of Funoon explained that the launch of the new identity and the signing of the agreement on the anniversary of its founding represent a significant milestone in the company's journey and reflect its commitment to developing the tourism sector and enhancing the Sultanate of Oman's position as a sustainable tourism destination.

“The launch of the new identity represents a significant milestone in Funun's journey, embodying our commitment to providing a conscious tourism experience rooted in respect for the environment and reflecting eight core values, while keeping pace with future aspirations”, she said.