In a digital age where creators are expected to remain constantly visible, Ramadhan is prompting several content creators and influencers in Oman to rethink how they engage with the online world. While their work often depends on regular posts, audience interaction and digital visibility, the holy month invites a slower rhythm - encouraging reflection, restraint and a deeper focus on faith and family.
For many influencers, the challenge lies in balancing professional commitments with the spiritual meaning of Ramadhan, finding ways to remain present online while stepping back personally from the pressures of social media.
Food influencer and fashion enthusiast, Munazzah Sheth says stepping away completely from the digital world is simply not possible in her line of work, particularly during Ramadhan when food content becomes highly sought after. “In my line of work, simply disappearing is not an option,” she explains, noting that her audience often relies on recommendations and dining inspiration during the holy month.
However, Munazzah has adopted a thoughtful strategy to create balance. By planning, shooting and editing her content before Ramadhan began, and scheduling posts in advance, she has managed to maintain a consistent online presence without being constantly tied to her phone. Muting non-essential notifications, avoiding unnecessary scrolling and stepping away from analytics have also helped her focus more on prayer, family and personal reflection.
A similar approach is taken by Zahra al Sulaimi, a technical engineer who runs the popular Instagram account FoodieOman. Ramadhan is usually one of the busiest periods for her platform, as followers look for hotel Iftar reviews before deciding where to dine.
Trying multiple Iftars while fasting, creating content and editing posts can be physically demanding, she says. However, pre-Ramadhan preview events organised by some hotels this year allowed bloggers to experience iftar menus earlier and prepare their content ahead of time.
Like Munazzah, Al Sulaimi has begun posting more intentionally and spending less time online during the month. Putting her phone away during family Iftars and avoiding late-night scrolling have become small but meaningful ways of reconnecting with the spirit of Ramadhan.
Across the creator community, many say Ramadhan is prompting a shift from constant digital engagement to more mindful interaction.
Makeup artist and content creator Riham Al Samad believes the month serves as a powerful reminder that fasting goes far beyond abstaining from food and drink. “Ramadhan is a profound spiritual journey,” she says, explaining that it encourages discipline, self-awareness and gratitude. During the holy month, she dedicates more time to prayer, reflection and reading the Quran, while consciously limiting digital distractions.
Similarly, Adela Eileen, founder of Noise Middle East, says choosing to reduce social media use has helped create space for meaningful conversations, shared meals and quiet reflection with family. Ramadhan, says Adela, brings a calmer and more intentional pace to daily life. “Ramadhan is not just a fast from food, but a retreat for the heart and mind — a chance to reconnect, reflect, and renew,” she adds.
For these creators, fasting also means stepping away from digital noise - even briefly - to reconnect with faith, gratitude and mindfulness. By reshaping their online habits, they say the holy month allows them to return to their platforms refreshed, more grounded and creatively renewed.
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