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Coffee shops invited to join 'sugar reducing' campaign

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The Food Safety & Quality Center (FSQC) invites owners of cafes and coffee shops specializing in tea and coffee to participate in the initiative to reduce sugar consumption in tea and coffee.

The campaign is within the framework of spreading a culture of moderation in food consumption, promoting healthy choices for consumers, and supporting the role of cafes as a key partner in improving the community's dietary habits, keeping pace with modern health trends, and contributing to the promotion of public health.

FSQC says that reducing sugar does not affect sales, but rather attracts an increasing segment of more conscious customers.

Gradually reducing the amount of sugar contributes to reducing operating costs in the long term, and the cafe will be featured on the list of health-friendly cafes.

It will build sustainable and long-term trust with customers and enhance a positive image for a project that cares about community health.

The participation means contributing to reducing daily sugar consumption rates, supporting national efforts to reduce obesity and diabetes, spreading a culture of moderation and conscious food choices, and transforming the initiative from a temporary campaign to a permanent behavior.

The campaign can be joined by scanning the QR code

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