'Transformation, even if small, is what truly matters'

MUSCAT, FEB 24

The Omani Women’s Association (OWA) is committed to sustainable empowerment, institutional development and youth leadership to enhance the role of women. In an interview to the Observer, Liqaa bint Saif al Maawali, Chairperson of the OWA in Muscat, said the Association’s journey cannot be separated from the broader national framework that has supported Omani women since the early years of the Renaissance. She noted that Oman’s leadership has consistently prioritised women’s education, employment and civic participation, creating an enabling environment in which women are recognised as equal partners in development.

Over more than five decades, it has evolved from a traditional social platform into a structured institution with measurable community impact. Today, it operates with clear strategic objectives, performance indicators and long-term sustainability plans designed to ensure that its initiatives translate into tangible results.

“This national support has laid the foundation for institutions like ours to grow, innovate and serve the community more effectively,” she said, adding that the Association views itself as part of a larger national movement aimed at strengthening human capital and social cohesion.

The Association’s programmes align closely with the objectives of Oman Vision 2040, particularly in the areas of human development, responsible citizenship and innovation.

“For us, real success is when a woman moves from attending a session to implementing what she has learned — whether by launching a home-based business, enhancing her career prospects, or strengthening her family environment,” Al Maawali noted. “Transformation, even if it begins with a small step, is what truly matters.” In response to the rapid evolution of the digital landscape, the OWA has expanded its focus on digital awareness and responsible online engagement. One of its recent initiatives, titled “Digital Citizenship in the Age of Social Media,” addressed ethical platform usage, online safety and the role of families in preserving values in a fast-changing virtual environment.

Alongside social empowerment, economic empowerment remains a core priority. The Association continues to organise sustainable vocational workshops at its Muscat headquarters, including training in design, tailoring, silver crafting and calligraphy. These workshops are designed not merely as creative outlets but as practical pathways towards entrepreneurship and financial independence.

Young women occupy a particularly significant place in the Association’s forward-looking vision. They are viewed not merely as beneficiaries, but as future leaders capable of shaping community development. Through committee participation and initiative design, young members gain hands-on experience in planning, execution and innovation.

Partnerships with governmental and private entities remain central to the Association’s sustainability strategy. Al Maawali underscored that collaboration enhances institutional integration and ensures that community-driven initiatives contribute to national development goals. The Association’s grassroots reach, she noted, makes such partnerships mutually beneficial and socially impactful.

Seeing a participant transform knowledge into action — whether within her household, workplace or entrepreneurial venture — affirms the value of the Association’s efforts.

In closing remarks, she encouraged Omani women to engage actively in community work without waiting for ideal circumstances. Even a modest contribution of time can open doors to leadership, self-development and national contribution. Voluntary service, she stressed, is not a luxury but a pathway to empowerment.