The Quiet Evolution of the Local Design Market

Each year, the Interior Design & Furnishing Expo quietly reinforces its position as one of the Sultanate of Oman’s most relevant platforms for design, furnishing and creative exchange.

Now taking place from February 2 to 4 at the Oman Convention and Exhibition Centre, the exhibition has grown into more than a trade fair, it has become a barometer of how tastes, priorities and ambitions in Oman are evolving.

What IDF consistently does well is reflect the realities of the market. For homeowners planning a build or renovation and for entrepreneurs exploring new ventures in hospitality, retail, or workspace design, the exhibition presents a clear message: options in Oman are no longer narrow or predictable. The range of materials, finishes, furniture and services on display continues to widen, mirroring a maturing consumer base that is better informed and more design-conscious.

One of the most notable developments in recent editions is the growing role of art. Art is no longer positioned as a finishing touch or visual add-on, but as a fundamental component of interior design. This year, the presence and calibre of artists and artisans signal a shift in how spaces are being imagined, where artwork contributes to atmosphere, narrative and identity rather than simply filling walls. The increasing quality and confidence of artistic participation speaks volumes about how art has become integral to contemporary interiors, from private homes to commercial environments.

The exhibition’s steady improvement also lies in its balance between local and international participation. While IDF remains a strong showcase for suppliers, designers and artists operating within Oman, it is also becoming increasingly outward-looking. The visible rise in international exhibitor, particularly exporters offering more accessible, cost-effective solutions, reflects a growing demand for variety and value. Buyers are clearly looking for flexible options that align with real budgets, without compromising on design integrity.

This mix is important. It challenges the long-held perception that sourcing for interiors in Oman is limited or requires looking abroad. At the same time, it places locally based talent and businesses in direct dialogue with global players, raising standards and expectations on both sides.

Like many international design exhibitions, IDF draws inspiration from established global platforms. However, its strength lies in how those ideas are translated to suit the regional context. Rather than replicating international trends wholesale, the exhibition adapts them to local needs, climate considerations and cultural preferences. That relevance is precisely what makes it valuable to buyers and professionals alike.

Looking ahead, there is room for further growth. Greater emphasis on sustainability, material sourcing and long-term design thinking would deepen the exhibition’s impact. Increased visibility for emerging local artists and designers would also strengthen its role as a cultural as well as commercial platform.

Year after year, IDF Oman demonstrates that design in the Sultanate of Oman is no longer just about products, it is about perspective. And that evolution is what keeps the exhibition relevant, credible and increasingly essential.