MUSCAT: In 2026, Oman is witnessing a significant shift in its real estate and urban planning sectors through destination-led living. This concept moves away from traditional "dormitory" residential areas, focusing instead on integrated communities where leisure, nature and residency are inextricably linked.
The momentum is largely driven by Oman Vision 2040, which prioritiSes sustainable urban development and economic diversification.
The core pillars of the trend are integrated tourism complexes (ITCs), wellness and nature-inspired design, smart cities and sustainability.
ITCs are considered the primary vehicle for destination-led living. These are self-contained "micro-cities" where non-GCC nationals can enjoy freehold ownership and automatic residency.
Buyers are no longer just looking for a house; they are purchasing access to marinas, golf courses and private beaches.
The "destination" aspect is increasingly defined by the environment. Developers are betting on Oman’s unique geography — its cooler mountain climates and pristine coastlines — to attract residents seeking a healthier lifestyle.
Jabal Sifah by Muriya is currently seeing a surge in "wellness-led" projects like Olive Farms by Raya, which sold out its first phase in record time in early 2026.
Commenting on the launch of Olive Farms by Raya, Engineer Ashraf Nessim, CEO of Muriya, said: “Olive Farms by Raya, represents a natural progression of our vision for Jabal Sifah and a direct response to what today’s homeowners are seeking healthier, more meaningful ways of living. Inspired by the strong success and demand we witnessed with Sifah Farms, this new phase reflects our customer-centric approach and our commitment to developing communities that place wellbeing, nature and quality of life at their core. Aligned with Oman Vision 2040, Olive Farms by Raya, embodies our belief that sustainable living and healthy environments are fundamental to building resilient communities and future generations”.
The 45 minute-drive from Muscat, is a location that is nestled between the Al Hajar Mountains and the Sea of Oman. The place is gaining momentum as a long-term wellbeing and destination-led living.
Jabal Sifah spans over six million square metres of coastal land and has a world‑class marina, championship 9-hole golf course, boutique hotel, waterfront dining and retail, with a diverse collection of freehold residential offerings, from beachfront villas and town houses, to serene apartments with panoramic sea and golf course views. Over 85% of Jabal Sifah is dedicated to open green areas and outdoor amenities, making it an ideal setting for residents to enjoy walking trails, jogging, cycling and active family living.
Jabal Sifah also initiated a tree-planting campaign earlier this year, planting olive trees across Jabal Sifah destination, an enduring symbol of health, longevity and balance.
While nationals have made it as their second home, about 41 different nationalities have made it their destination home.
The rise in expatriates is due to simplified "Investor Residency" programmes tied to ITC property.
When it comes to sustainability, growing premium is on "Eco-Luxury" units with lower utility costs.
The residents have begun to explore the coastline with their own boats.
Aiman al Rahbi has his company dealing with boat rides and horse rides. "The beaches are pristine and the only way to access them is via boats. For instance there is one called sugar beach because the sand is shiny", said Al Rahbi.
From yacht marinas and beach clubs to padel courts and mountain hikes — the activities are plenty. The white sandy beaches or the scenic mountain views, Oman's physical topography is an asset.
The clear, tranquil waters are ideal for swimming, snorkeling and diving, with opportunities to see coral reefs and marine life.
The modern marina at Jabal Sifah provides berths for yachts, boat trips and is surrounded by restaurants and shops. The coastline is part of a development that includes a 9-hole golf course.
It is situated about 45 minutes to an hour from Muscat and it is easily accessible by road but is known for being a quiet, scenic escape from the city.
The area is heavily focused on preserving its natural, rugged beauty while providing luxury, low-density living, with over 85% of the development dedicated to open spaces and unspoiled environment.
The momentum is fuelled by a "slow and steady" urbanism strategy. According to experts, Oman is doubling down on low-rise, high-privacy and culturally authentic developments. This has made Muscat a "trending Destination-led living" for 2026 in global travel and residency reports, as people seek out environments that offer "space to think".
Apparently the trend of Oman as a Destination-led living is also a response to a global post-pandemic shift towards wellness, remote work and a desire for communities that offer more than just a roof.
In other words, the work from home could be from the destination home in Oman.
Oman Observer is now on the WhatsApp channel. Click here
