BEIJING: Promotional workshops organised by the Ministry of Heritage and Tourism (MoHT) in China began on Monday in Beijing. The goal is to enhance Oman's tourism standing in the Chinese market and attract travellers and tourists from the Chinese market.
Following Beijing, the ministry will continue its promotional tour in Shanghai and Guangzhou, lasting until December 5, with the participation of 22 Omani tourism establishments.
Azzan bin Qasim al Busaidy, Under-Secretary of the Ministry of Heritage and Tourism for Tourism, affirmed that organising these workshops comes at a time when the Chinese market is witnessing unprecedented growth in demand for outbound travel, making China one of the most promising markets for Omani tourism in the coming years.
He stated that Oman possesses natural and heritage components that make it an ideal destination for travellers seeking authentic experiences, in addition to the facilities it offers, including visa exemption for 14 days and the launch of direct flights between Beijing and Muscat.
Al Busaidy added that the ministry has worked during the past period to enhance Oman's presence in the Chinese market through strategic initiatives and specialised partnerships. This promotional tour aims to present Oman as a unique destination that meets the aspirations of the Chinese tourists seeking exceptional nature and diverse experiences.
He stressed that China is considered one of the largest markets in terms of spending volume and number of travellers, and these events open new horizons for joint cooperation, supporting the development of specialised travel programmes and enhancing air connectivity, which contributes to increasing the flow of tourists to Oman.
The workshops in Beijing included introductory presentations about Omani tourism components, along with bilateral meetings between Omani companies and about 100 Chinese tourism companies, including tour operators and entities specialised in the meetings, incentives, conferences and exhibitions sector.
During the workshop, new digital promotional platforms for Oman in the Chinese market were launched, in addition to the Chinese version of the 'Discover Oman' website. This is part of the effort to enhance the Sultanate of Oman's digital presence and attract targeted tourist segments.
These platforms represent effective tools for implementing various digital promotional campaigns, consistent with the ministry's direction towards maximising the use of modern digital channels in implementing promotional programmes.
The ministry continues its promotional efforts in implementing its marketing plan, having opened new tourism representation offices in a number of important tourist markets such as the Chinese, Russian and Spanish markets. Work is underway to open a tourism representation office that includes Singapore, Indonesia, Malaysia and Thailand. - ONA
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