MUSCAT: The Ministry of Heritage and Tourism has issued a circular informing travel and tourism offices across Oman of a new designated entry route for tourist buses heading to the parking area at Nizwa Souq.
Nizwa Souq, one of Oman’s most visited cultural destinations for both domestic and international tourists, attracts heavy traffic throughout the year. To ease congestion and streamline visitor movement, the ministry has directed tour operators to follow the revised route.
According to the circular, “the new designated route for tourist buses is the road passing beside the Tomb of Imam Al Warith bin Ka’ab.” The southern parking area has now been officially allocated for all tourist buses.
The ministry urged all licensed travel and tourism offices to comply with the updated route and make necessary adjustments to their tour programmes to ensure smooth traffic flow and prevent congestion at the main entrance of Nizwa Souq.
Located just steps from the iconic Nizwa Fort, the centuries-old souq comes alive each morning from 5 am with a vibrant mix of sound, scent and colour. For generations, it has served as one of the most important trading hubs in Oman — a place where tradition is not only preserved but actively lived.
At sunrise, vendors arrange everything from farm-fresh produce and pottery to pyramids of dates, woven baskets, silver khanjars and jewellery. The souq remains deeply rooted in authenticity, with farmers bringing seasonal harvests such as pomegranates and limes, and craftsmen continuing age-old techniques passed down through families.
Atmospheric and bustling, Nizwa Souq stands as a powerful symbol of Oman’s cultural and heritage identity — a living marketplace that preserves the soul of the nation.
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