IKEA launches ‘Globally Local’ in Oman

IKEA, operated by Al-Futtaim, has launched ‘Globally Local’ in Oman, a new initiative celebrating the intersection of global design and local culture.

The campaign brings together talented artists from the UAE, Qatar, Oman, and Egypt to reimagine IKEA products through their own cultural lens, combining IKEA’s Scandinavian design and functionality with the rich heritage, craftsmanship, and storytelling traditions of their home countries.

From traditional motifs and materials to contemporary interpretations of regional design, each custom creation reflects how modern Arab homes draw inspiration from the past, where function meets emotion, and where design becomes a story of identity and belonging.

Through ‘Globally Local’, IKEA honours the beauty of regional traditions and creative expression. Each artist-designed product is inspired by local crafts, patterns, and heritage, resulting in pieces that are both personal and proudly local.

In Oman, IKEA has partnered with Omani artist Mohammed al Attar, who has reimagined five beloved IKEA pieces: the LACK Side table, STORSEGEL Table Lamp, TOLKNING Room Divider, STILREN Vase, and SANELA Cushion Cover. Each piece draws inspiration from Oman’s artistic heritage and modern identity, blending natural materials and traditional elements with IKEA’s clean, functional aesthetic. These one-of-a-kind items will be showcased at the IKEA store at Oman Avenues Mall, with story plaques and narratives that highlight the artistry, meaning, and inspiration behind their creation, offering customers a glimpse into the intersection of local creativity and Scandinavian design.

The campaign demonstrates how meaningful design can be both beautiful and practical. While these customised pieces are unique, they remain relatable, embodying IKEA’s wider commitment to accessibility and purposeful living.

“’ Globally Local’ is a celebration of heritage, craftsmanship, and individuality, and a reflection of how design can be both deeply personal and universally relevant,” said Carla Klumpenaar, GM Marketing, Communications and Interior Design, IKEA UAE, Qatar, Egypt, and Oman.

“Through this initiative, we are collaborating with talented artists from across the region to reimagine some of our most loved IKEA pieces through a uniquely regional lens. Each design tells a story that honours traditional craftsmanship, materials, and motifs, while bringing them into conversation with the clean lines and functionality of Scandinavian design.”