Mövenpick celebrates 10 years of kilo of kindness

Muscat: Mövenpick Hotels & Resorts proudly launches the 10th edition of its global charity initiative, Kilo of Kindness, marking a decade of generosity that has transformed communities across the world. From 13 October to 14 November 2025, more than 70 Mövenpick hotels and resorts in almost 30 countries will unite to support local charity partners, inviting guests, Heartists, and neighbours to donate food, clothing, educational supplies, and other essential items.

Launched in 2015 with the simple idea that a single kilo can make a difference, Kilo of Kindness has become a worldwide movement. Over the past 10 years, the initiative has collected more than 100,000 kilos of donations, supported hundreds of NGOs, and reached communities around the globe. This milestone represents thousands of moments of human kindness, proving that generosity knows no boundaries.

At the core of Kilo of Kindness are Mövenpick’s guests and Heartists, who, year after year, contribute with warmth and dedication. This spirit of care has created lasting human connections - from children receiving sets of schoolbooks to families finding comfort through clothing and meals provided in partnership with local charity organisations.

“Ten years of Kilo of Kindness is a celebration of what can be achieved when generosity becomes a shared purpose,” said Benoît Racle, Global Brand President, Premium, Accor. “At Mövenpick, we believe that kindness is more than a gesture – it is a part of who we are every day. This milestone reflects not only the kilos donated but the communities uplifted, the lives touched, and the spirit of togetherness that defines our brand.”

To mark a decade of kindness, Mövenpick is proud to showcase ten stories from hotels worldwide - powerful examples of how Kilo of Kindness has touched lives. From supporting children’s education and vulnerable families to providing vital food, clothing, and shelter, each story reflects generosity in action. Together, they showcase how Mövenpick hotels, guests, and Heartists have created lasting impact, uniting communities worldwide through kindness. Discover the stories here.

The 2025 edition coincides with World Kindness Week, reinforcing Mövenpick’s purpose-driven mission to create authentic connections and positive impact. As the initiative enters its second decade, Mövenpick reaffirms its commitment to generosity - not only in milestone moments but in everyday gestures of care and hospitality. The next chapter will be about deepening the spirit of generosity that defines Mövenpick by engaging more people and creating experiences that uplift lives both inside and beyond its hotels. For Mövenpick, hospitality has never been limited to a warm welcome; it is about cultivating connection, sharing joy, and leaving a positive mark on the world. Through Kilo of Kindness, the brand will continue to celebrate acts of generosity that shape both the small details of daily life and the defining moments that matter most.

Mövenpick Hotels & Apartments Ghala Muscat has partnered with Nidaa Charity Team, an organisation operating under the umbrella of the Social Development Committee in the Wilayat of Bawshar. The charity is dedicated to uplifting communities by enhancing social awareness, supporting vulnerable families, and improving overall living standards. Through its humanitarian, educational, and community-driven initiatives, Nidaa Charity Team works to empower individuals and strengthen the social fabric of society.

As part of this collaboration, Nidaa Charity Team will oversee the distribution of donated items including clothes for adults and children, books, toys, and kitchen essentials ensuring that contributions collected through the Kilo of Kindness initiative directly reach and benefit those who need them most within the local community.

“At Mövenpick Hotels & Apartments Ghala Muscat, we believe hospitality is about more than a warm welcome – it is about uplifting the communities we are part of,” said Arshad Mahmood, General Manager of Mövenpick Hotels & Apartments Ghala Muscat “By partnering Nidaa Charity Team we are proud to extend the impact of Kilo of Kindness. Together, we are not only providing essential support, but also nurturing a spirit of generosity and care that reflects Mövenpick’s values.”

Founded in 1948 by Swiss restaurateur Ueli Prager, Mövenpick began with a pioneering culinary concept that transformed the Swiss dining scene and has since evolved into a globally recognised hotel brand. Today, Mövenpick is defined by generous hospitality, joyful reconnection, and convivial dining experiences that bring people together across generations, cultures, and occasions. Designed for both leisure and business, its inviting spaces cater to families, couples, and locals, while also transforming meetings, incentives, conferences, and events into extraordinary celebrations. Food and drink remain at the heart of the experience, complemented by contemporary design and a spirit of generosity that shapes every stay. Mövenpick now counts more than 130 hotels and resorts in over 40 countries. Recognised as the world’s most sustainable hotel brand by Green Globe since 2017, it is committed to responsible hospitality and strengthens community ties through initiatives such as Kilo of Kindness, which invites guests and team members to support those in need by donating clothing, food, and other essentials. Mövenpick is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL Accor, a loyalty program and booking platform providing access to a wide variety of rewards, services and experiences.