In today’s digital age, Instagram has evolved far beyond its original purpose as a simple photo-sharing app. Over time, it has transformed into a global social hub where millions of users, especially children and teenagers, spend countless hours scrolling through feeds, liking posts and sharing snippets of their lives.
Originally, it began as a platform for fun and creativity. However, it has now become an influential digital space that shapes young minds, habits and even identities.
When we talk with children, we realise that, at first, they join Instagram simply to stay connected with friends. They post pictures from school events, share funny videos, or follow their favourite celebrities. Gradually, though, what starts as casual engagement often develops into an addictive cycle of checking notifications and seeking approval through likes and comments. Each time they receive a heart icon or gain a new follower, they experience a short-lived rush of happiness, a digital reward that keeps them coming back for more. Consequently, children begin to compare themselves with others, measuring their worth by the number of likes they receive or the attention their posts attract.
As a result, this constant comparison takes a toll on self-esteem. The pressure to look perfect, wear fashionable clothes and project an exciting lifestyle can make ordinary life seem dull by comparison. To cope, many teenagers edit their photos, use filters, or even stage their posts to appear flawless. Unfortunately, when they see influencers or classmates posting seemingly perfect pictures, they may start to feel left out or inadequate. Over time, these feelings can lead to deeper emotional struggles.
In fact, psychologists and researchers have raised concerns about the effects of excessive social media use. According to various studies, spending too much time on apps like Instagram can lead to anxiety, depression and a reduced attention span among young users. Because endless scrolling and exposure to filtered images create unrealistic standards, children develop a distorted sense of reality. Nevertheless, it would be unfair to say that Instagram is entirely harmful. On the contrary, when used wisely, it can become a space for creativity, connection and learning. For example, many youngsters use the platform to express their artistic talents through photography, poetry, or digital design. Furthermore, some use it to promote positive causes, spreading awareness about environmental issues, mental health, or kindness campaigns. In such cases, Instagram becomes a stage for empowerment and inspiration, helping children build confidence and communication skills.
Therefore, the key lies in balance and guidance. Parents, teachers and caregivers must play a crucial role in shaping how children use social media. Instead of banning it completely, adults should encourage open and honest conversations about what children see online and how it makes them feel. Additionally, setting screen-time limits, promoting hobbies such as sports, reading and outdoor activities; and encouraging real-life friendships are effective ways to maintain balance. As an educator, I often ask my students about the advantages and disadvantages of using social media. I also check how often they speak with their family members, especially parents and close relatives. Unfortunately, their answers are often disappointing. Many admit that they seldom talk to their parents because everyone is “busy on their phones”. This clearly shows that parents, too, share part of the responsibility.
In a nutshell, is Instagram conquering the children? I would say that perhaps not entirely, but it is certainly capturing their attention and shaping their behaviour. Hence, the challenge for today’s generation of parents and educators is to ensure that children remain in control of their online lives. If used mindfully, Instagram can serve as a tool for connection and creativity rather than a source of pressure and anxiety. With balance and guidance, it can help children grow, learn and express themselves positively, without letting the digital world conquer them.
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